Elisamar is a Puerto Rican who lives in Los Angeles, California and dedicates herself 100% to her blog, her social networks, and of course her family. Her photos reflect elegance but above all warmth and closeness to her audience, which has been part of her success on social media. Through her posts, Elisamar shares with us: a mother's life, healthy parenting, fashion, beauty and finances.
When we asked her what it means to be a Latina influencer she replied: "I love being a Latina, Caribbean living in California! It makes me very proud to bring my roots to every place I go and to be able to speak Spanglish." Living in California has brought her a lot of energy and a lot of influence when it comes to fashion.
Elisamar shares with us that her mother made her own clothes and that led her to fall in love with haute couture, the most structured, feminine and elegant clothing. To create her looks she likes to be risky and very feminine. “It makes me feel elegant and out of the box. I love wearing dresses with jeans, huge sleeves, I have a fascination for feathers and vintage clothing." Hermosaz is the best online shopping site for women's clothing in the newest trends and styles.
For those Latinas who would like to start a career as a Latina influencer, Elisamar shares 3 tips:
1. Be true to your style. Look for inspiration in old fashion books, magazines, artists that most influencers do not follow.
2. Learn to say NO to many brands that arrive. We have to focus on our vision, on the brands we want to work with one day. Elisamar shares with us "If my goal was Dior and a cookie shop wrote me, you can imagine what my answer was." No matter what money they offered.
3. Start creating content and don't expect something in return. For everything in life you have to wait, you have to work. Elisamar was creating content for 3 years without seeing a penny in her account and after that she achieved credibility with the brands and with her audience. She tells us: “Today you can say that I am a full-time blogger. But everything takes effort and patience."
Leslie is a fashion and lifestyle influencer. She grew up in a first-generation Mexican family and was the first person in her family to graduate from college.
Leslie moved to Los Angeles 6 years ago with a dream of working in the fashion industry and has been working in e-commerce marketing and branding for fashion wholesale companies ever since. She recently transitioned to working full time building her own brand.
As the pandemic hit the industry, she has been practicing self-love and trauma healing by sharing her own mental health journey to self-discovery and healing with her followers.
As a fashion influencer, Leslie is inspired by street style from the UK and Australia, so she likes to search the Instagram browse page or lookbook.nu. She defines her style as urban with a touch of femme. "I try to elevate basic pieces like a black mini dress with a cool pair of sneakers and always wear my gold chain and earrings." She also loves supporting Latino brands such as Viva la Bonita, Hija De Tu Madre and Bella Doña as they have a host of street style and lifestyle items with Latin inspired graphics.
She shares that being a Latina influencer in Los Angeles means that she can share her culture with her style as a different art medium. “Los Angeles is like a home away from home, so there is a level of comfort to being surrounded by culture,'' she tells us. As we mentioned, Latina influencers are visual artists of today and now with Instagram, we are sharing the culture of Los Angeles with the whole world.
Finally, she advises us not to worry about what other influencers are doing or how many followers they have, because everyone has their own unique story. Talk about the things you know and you will find your community, “no one else can do it like you, so don't apologize for yourself. People resonate more when you speak from a genuine and authentic place."
Sara is a model, influencer and expert in Digital Marketing, born in Spain and currently resides in Los Angeles. She loves to share posts on her social media about fashion, lifestyle, and travel. She started in the world of modeling at the age of fourteen and was part of several advertising campaigns and photoshoots for various firms in different countries.
Over the years, Sara has focused on the world as a Social Media Manager and Influencer, allowing her to have more projects and opportunities. She also has her own Digital Marketing and Fashion Styling company. She has studies in Personal Image Consulting, communication and protocol; and a master's degree in Digital Marketing and Community Management.
Her passion is fashion and content creation, she likes to inspire and post about her lifestyle on her social media. In addition to her work as an influencer, Sara also inspires people to go out and experience the beauty of the world and live as the best possible versions of themselves.
Sara shares with us how lucky she feels to live in Los Angeles, since it is the perfect place for fashion and social networks and it is a city where people with a lot of influence live, firms with a lot of power and where a much of the most important events in the world. She tells us: "LA is the ideal place to grow in the artistic world, get new opportunities and fight for your dreams."
The fact that she is bilingual is a great advantage, since it facilitates communication with those who only speak Spanish and opportunities with Latino companies. "I love being able to communicate with Latino followers, being able to express myself in a bilingual way I feel that it gives me more opportunities and at the same time allows me to be able to advise and create a larger community."
Finally Sara advises us that it is never too late to start your career as an influencer, “be yourself, show what makes you happy and what represents you so that your community knows you better. Self-confidence is fundamental in this world."
Ara is a 29-year-old from Potosí who has launched her company: Transcnd, a luxury company dedicated to the creation and construction of brands, which is based in the city of Los Angeles and is dedicated to the integral growth of its positioning and penetration systems in the market. She shares that being Hispanic opened doors for her and made her stand out, as she became one of the first people to speak in Spanish on Latino empowerment and marketing.
Besides being a #BossLady, she has a great sense of style and tells Hermosaz that the more minimalist her closet, the more productive she can be. Therefore, she has her closet arranged by seasons and by work areas. She tells us: "Every time I have an activity I just choose how I want to feel, what I want to project and quickly choose the right mix." Her style makes her feel empowered, she tells us, “if I'm honest about this choices you see in these photos, we call it: 'Latina Boss Bitch'. If I don't look 'perra', we don't do the look or upload the photo. "
As for her favorite brands or designers, Ara tells us that she loves artisans, authentic art and luxury brands do not dazzle her, because "when you have polished your soul so much that you are light, that for me is luxury." She likes clothes with energy, that flow and empower. "
With more than 30 thousand followers on Instagram, for Ara to be a Latin influencer in Los Angeles, it represents sharing her culture, her roots, her hunger to be # 1 at all times with all her followers. The Hispanic community is the center of her power, motivation and transformation, because they are too creative and entrepreneurial but they lack the solidity and financial focus to be able to create companies that transcend, he says.
One tip that Ara shares with the girls who want to start a new business is to take her course www.araiglesias.com/ActivatuInfluencia because when you are your brand yourself, when you learn to design a business of your passion, it will give you happiness and success. . She has dedicated herself to creating personal brands and it would be an honor to help you grow.
At Hermosaz we are dedicated to celebrating Latino culture and our articles are to inspire, motivate and best represent our community. We hope the stories of these Latina influencers show you that no matter where you are from or who you are, you can achieve what you set out to do with determination and hard work.
Now go and make your dreams come true!
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Leslie Rodriguez | Influencer (@lesnolie)
