Moda Operandi

Moda Operandi is the only online retailer that allows clients to preorder next-season’s looks directly from the designer after having their runway show. The concept was conceived by Aslaug Magnusdottir with the belief that it will give “women the power to choose from the full collection.”[1] In 2010, Magnusdottir and Lauren Santo Domingo founded Moda Operandi with much acclaim. Three years later, the online retailer named Deborah Nicodemus as its CEO. Under her direction, the Moda Operandi rebuilt its technology infrastructure to conform to industry operations while giving its clients a more luxurious online-shopping experience. In addition, the online retailer now offers unique designer clothing that is not readily available in boutiques and luxury department stores


1. “Moda Operandi, From Aslaug Magnusdottir and Lauren Santo Domingo, Will Sell Designer Runway Fashion Direct to Consumers – WSJ”. Retrieved 2017-05-11.

Jewelry Temporary Tattoos.
Designers: Alison Lou, Daniela Villegas, Noor Fares, and Paula Mendoza.

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