Featured Fashionista & Beauty Guru: Daniela Rios

Daniela wearing sunglasses


Daniela side pose
Daniela selfie
What do you like about being Latina?

I love that I have two different cultures embedded in me. I can show my Latina side and show people what it means to be Mexican and all the great traditions we have.

What’s something about you that people would be surprised to know?

Ah I'm terrible at this! Hmm.. I have a crazy phobia to any meat that is canned or processed. You could not get me to eat a hot dog, ham, spam, or any sort of meat that has been grinded up into something else. I think it's the nastiest thing ever. 

What are your favorite colors and outfits that make up most of your closet?

I used to only wear black to go with my Instagram theme, however, out of nowhere I have been into pink a lot and I love it! I tend to gravitate towards dresses, jumpsuits and rompers because you put one item on and have a whole outfit ready to go.

What trends are big in your city?

I feel like Texas catches on to trends at the end of their cycle, so I don't really see many here. I do think that everyone has their own style and we don't usually have a specific trend or way of dressing.

Daniela wearing sunglasses
Daniela in blue swimsuit
Daniela in cowboy boots
Which actresses or models do you believe have the best style?

Rihanna, hands down. Although she is a singer I feel like her style is what matches mine the most. She can be girly, but most of the time she has a great street style and looks great in anything.


What is your favorite brand/designer? What do you like about that brand?

I love Balmain. I think anything Olivier creates is futuristic, strong, and makes you feel confident without being girly.

Where do you see yourself in 5 years and what are your goals?

I see myself having a Mexican bakery of some sort. I have always wanted to be an entrepreneur, and what I do now allows me to do that. However, I am aware that trends and times change so social media may not be around forever, but humans always have to eat. So opening up a restaurant/coffee shop is a super important business venture that I hope to accomplish.

Daniela summer photo
Daniela wearing pink hat

Shop by category



Soft & Glossy Spring Makeup Look

Soft & Glossy Spring Look | KKW Beauty Concealers First Impression

Nicole Guerriero is getting us ready for Spring by combining drug store and high end products to serve us a soft and glossy look we love!

Shop The Look

all you need is magic makeup

ALL I SEE IS MAGIC

Pressed Powder Shadow Palette

$20

L'Oreal® Paris True Match Super-Blendable Makeup

INC.REDIBLE

You Glow Girl Iridescent Jelly

$12

INC.REDIBLE You Glow Girl Iridescent Jelly

L'Oreal® Paris

True Match Super-Blendable Makeup - Medium Shades

$7.49


Salome Castro: Illustrations that celebrate what we are
Behind every illustration by Salomé Castro lies a powerful story: the story of a Latina who embraces her roots, who[...]
Shorts pero no tan Shorts…¿Cómo llevar las bermudas esta primavera sin fallar en el intento?
Las bermudas vienen con todo,  la verdad es que no nos sorprende ya que es una prenda súper versatil, la[...]
Shorts, but not too short… How to wear Bermuda shorts this spring without failing?
Bermuda shorts go with everything. Honestly, we're not surprised, since they're a super versatile piece. You can wear them for[...]
Spring at your foot
The best lesson Carrie Bradshaw thought us, it's that a look isn't complete without a good pair of shoes, and[...]
La primavera está a tus pies
Si algo aprendimos de Carrie Bradshaw en Hermosaz es que un look no está completo sin un buen par de[...]
¡Bye bye! 4 trends that are out of style this spring
Bye bye! 4 Trends that are out this springAlong with flowers, new trends are blooming this new season, and since[...]

Don't miss out on the latest in fashion, beauty, shopping and deals.

Featured Fashionista: Sara Paola
























































Sara Paola
What do you like about being Latina?

I would say the temper, but my boyfriend cannot agree with me. I´m just kidding, the temperament is 'in famous' but I love being a 'Swedish' in a Latina body. I am very proud of my roots but I was adopted when I was little and have missed a lot of South American views on, for example, customs and traditions, etc. But I found my family two years ago in Colombia. So to me I'm a Latina with the best of two worlds. 




What’s something about you that people would be surprised to know?
I got pregnant when I was 16. Today I'm 32 years old and got two children. And my son turns 15 and my daughter turns 9 this year.
What are your favorite colors and outfits that make up most of your closet?

I work as a stylist for commercials, magazines and tv. I love color and my favorite is red. I love dresses. It is a smooth garment that fits all occasions and you can also dress up using various accessories. Dare to think outside your 'comfort zone' and play and match with color, shape and material.

What trends are big in your city?

Lots of garments in pastel tones and floral patterns, pants with crochet and knitted sweaters with trumpet sleeves. flat cap, high side slip pants and floral shoulder tops.

What is your favorite brand/designer? What do you like about that brand?

I'm not really much for designer clothes and I did´t have just one favorite. I like different brand i like is Zara, River Island, Gina Tricot and Rebecca Stella etc. I travel a lot and I like to find nice clothes in stores all over the world.

Sara Paola
Sara Paola
Which actresses or models do you believe have the best style?

I love the look of Miss Universe Colombia Andrea Tovar. She has a very feminine and classical style. I'm also inspired by Instagram influencer Micheli Fernandes. I love her outfits.

 

Where do you see yourself in 5 years and what are your goals?

Within five years, I'm married to my boyfriend, we want a third child and have lived in South America for half a year, who knows ... maybe we'll stay there or some where else. The world is big and in order to be discovered. We will continue to travel a lot as we have a common goal to visit most of the world's countries together. Both of our jobs allow us to have the world as our workplace. I want to reach out and inspire more people through my social media to travel and discover all the beautiful places in the world. 

 

Sara Paola

Shop by category



Top Beauty Essentials I Can’t Live Without

Top Beauty Essentials You Can't Live Without

Beauty guru Desi Perkins highlights the top beauty essentials she can't live without.



Salome Castro: Illustrations that celebrate what we are
Behind every illustration by Salomé Castro lies a powerful story: the story of a Latina who embraces her roots, who[...]
Shorts pero no tan Shorts…¿Cómo llevar las bermudas esta primavera sin fallar en el intento?
Las bermudas vienen con todo,  la verdad es que no nos sorprende ya que es una prenda súper versatil, la[...]
Shorts, but not too short… How to wear Bermuda shorts this spring without failing?
Bermuda shorts go with everything. Honestly, we're not surprised, since they're a super versatile piece. You can wear them for[...]
Spring at your foot
The best lesson Carrie Bradshaw thought us, it's that a look isn't complete without a good pair of shoes, and[...]
La primavera está a tus pies
Si algo aprendimos de Carrie Bradshaw en Hermosaz es que un look no está completo sin un buen par de[...]
¡Bye bye! 4 trends that are out of style this spring
Bye bye! 4 Trends that are out this springAlong with flowers, new trends are blooming this new season, and since[...]

Don't miss out on the latest in fashion, beauty, shopping and deals.

Featured Fashionista: Kelsey Kaplan

Kelsey in pink hat



Kelsey in pink mini dress
Kelsey two piece outfit
What do you like about being Latina?

I love everything about being Latina. I love the music, the food, the olive complexion…the list goes on. In addition, I think it brings out the “pitbull” in me. Only when I need it, of course! Speaking of, Pitbull is my favorite artist - dale!

What is your favorite brand/designer? What do you like about that brand?

When I splurge, it is almost always on an item from Gucci. I love that you can walk out of there with a timeless piece, or one that is super trendy. My black belt, for instance, will never go out of style. My velvet “belt bag” on the other hand…let’s just say fanny packs were not always “cool!”

What are your favorite colors and outfits that make up most of your closet?

This is a very hard question for me to answer because I am a LOVER of color. In fact, it makes me a happier person. With home décor I like to liven things up with pops of green/chartreuse and gold hardware. But when it comes to my closet, it depends on the season. Right now though I am on a kick for 50 shades of pink.

Kelsey in pink hat
Kelsey maternity photo
Kelsey in golden tone dress
What is your favorite outfit in your closet?

My favorite outfit is one that I wore last September during New York Fashion Week. It is a sheer crop top and leather mini skirt number, topped with a tinsel fringe jacket. That is not a typo - tinsel fringe.

What is a good life lesson that you would like to share with others?

With regards to fashion, it bothers me when people say, “I love your outfit, but I could never pull it off.” I am a firm believer that you can wear whatever you want as long as you do it with confidence! Your confidence will always be your best accessory!

Which actresses or models do you believe have the best style?

If I could live in Kourtney Kardashian’s closet, I would be the happiest fashionista on the planet. I adore her style. I love how she is sometimes edgy, and sometimes totally feminine. She also uses the same tricks that I do to lengthen the appearance of her petite frame. No one wears a crop top and high-waisted pants combo better than her!

Kelsey wearing pink blouse
Kelsey in black see-threw dress

Shop by category