Salome Castro: Illustrations that celebrate what we are

Salome Castro


Behind every illustration by Salomé Castro lies a powerful story: the story of a Latina who embraces her roots, who transforms tradition into contemporary art, and who, through her colors, reminds us that culture is always alive. In this interview, Salomé opens her heart and shares how art has led her to reconnect with her essence, break stereotypes, and build a bridge between the past and the present.
Join us to learn about her voice, her inspiration, and the passion with which she celebrates what it means to be Latina.


What makes you most proud of being Latina?

I'm immensely proud of our roots, our history, and the way we always carry our culture with us. Being Latina means being resilient, passionate, and creative, and I think those qualities shine through in everything I do. I love the richness of our traditions and how we celebrate life with so much color, music, and flavor.

What have been the biggest challenges as a Latina living in the United States?

One of the biggest challenges has been fighting stereotypes and showing that our culture isn't a monolith. We're often seen through a single lens, but there's so much diversity in who we are. Also, as a Latina, I've had to work twice as hard to make my voice heard and my work valued, especially in the creative world.

What inspired you to become an artist?

Since I was little, I was fascinated by watching one of my aunts in Sinaloa sew and create incredible designs as a seamstress. Her ability to transform fabrics into beautiful pieces inspired me to explore art and design. With the advent of artificial intelligence, I discovered a way to incorporate and visualize my ideas more quickly and effectively. Additionally, with the rise of social media, I've been able to share my work with people around the world who, like me, have a deep love for color and culture.

Looking at your works, we see that they are strongly influenced by our culture. Tell us a little about your creative process.

My creative process begins with inspiration, and that comes from our history, our traditions, and especially from Latinas. I think about the colors, textures, and symbols that represent our roots. Then, I research, explore references, and blend the traditional with the modern. I use graphic design tools and AI technology to bring my vision to life and ensure each piece has a powerful and emotional message.

What moment or project marked a turning point in your career?

Definitely my Modern Mexicanas series. It was a project born from my love for our culture and my desire to reinterpret it for new generations. Seeing how it connected with so many people, and how they celebrated our identity through my art, was a transformative moment. It also gave me the confidence to dedicate myself 100% as an artist and entrepreneur.

Are there any artists (Latinx or from another region) who have influenced your work?

I greatly admire Creative Director Luis Fitch. He's been a mentor to me and taught me so much about art, design, and how to make my mark in the industry. I also find inspiration in other genres, such as the work of music video director Hype Williams, who revolutionized visual storytelling with his innovative use of color and composition.

How do you feel your work contributes to preserving or reinterpreting Latinx traditions?

My work seeks to bridge the gap between the traditional and the modern. On the one hand, I celebrate our roots by including symbols and cultural elements in my work, but I also adapt them to a contemporary context so that new generations can connect with them. It's a way of saying: our culture lives on and evolves, but it never loses its essence.

Which Latina do you admire the most?

I greatly admire former Mayor Marie Lopez Rogers. She was born to a family of migrant farmworkers and, despite the challenges, stayed in school and worked hard to achieve her goals. In 2006, she made history by being elected the first Latina mayor of Avondale, Arizona, and the city's 19th. Her leadership and dedication were so impactful that she was even recognized by President Obama. Her story is a reminder of the power of perseverance and the importance of representation.

What is the life of an entrepreneur like? How did you make the decision to try it?

Being an entrepreneur is a journey filled with challenges, but also a lot of fulfillment. I decided to try it because I felt I had something unique to offer and wanted to share my vision with the world. It has required a lot of discipline, creativity, and patience, but it has also been incredibly rewarding to see how my work resonates with others and how I can make a living doing what I love.

If you could give advice to your younger self, what would you say?

I would tell her not to be afraid to dream big and to embrace her roots with pride. Every step, even the mistakes, will bring her closer to her purpose. I would also remind her that her voice and perspective are valuable, and that art has the power to change lives, including her own.





Salomé Castro is much more than an illustrator; she is a visual storyteller who transforms her roots into art, and her art into memory. Through her colors and strokes, she invites us to reconnect with who we are, to embrace our stories, and to celebrate the richness of being Latina. Her journey as an artist and entrepreneur is a reminder that our voices deserve to be heard and that, by honoring our roots, we also open space for new generations who will find a home in art, like her. Don't forget to follow her at @Salomeillustrates

Shorts pero no tan Shorts…¿Cómo llevar las bermudas esta primavera sin fallar en el intento?

Las bermudas vienen con todo,  la verdad es que no nos sorprende ya que es una prenda súper versatil, la puedes usar para un domingo o hasta para la oficina y nosotras te contamos como usarlas viendote como siempre bien.


Las bermudas son una excelente opción para este tiempo de calor y poder despedirnos de los pantalones, una de las claves esta en la longitud de la bermuda, ¡recuerda! No es un short y mucha de su elegancia viene de la mano del largo de la pieza.


Si quieres verte chic. Nosotras te recomendamos usar alguna bermuda que tenga botones llamativos y combinarlas con alguna sandalia de tacon, esto hará que te sientas fresca y luzcas muy femenina




Para la oficina: Si hermosa las puedes usar para la oficina, intenta combinarlas con zapatos tipos mocasines y algun blazer, puede ser a tono, recuerda que tu cabello también es un accesorio, así que peinate de forma super clean. De esta forma te verás sumamente profesional como toda una jefa


Para tu tiempo libre: Utiliza bermudas de tejidos como el lino, esto te hará estar super comoda, nada apretada y seguirás luciendo bien.


Tip: Hermosa recuerda que los colores neutros hacen que sea mucho más facil combinarlas con las piezas que tenemos en nuestro closet, sin embargo siempre es bueno darle toques de color a nuestras vidas, por eso también te las recomendamos en butter yellow o baby pink.



Shorts, but not too short… How to wear Bermuda shorts this spring without failing?

Bermuda shorts go with everything. Honestly, we're not surprised, since they're a super versatile piece. You can wear them for a Sunday or even to the office. We'll tell you how to wear them while looking your best.


Bermuda shorts are an excellent choice for this hot weather and to say goodbye to pants. One of the key factors is the length of the shorts, remember! They're not shorts, and much of their elegance comes from the length of the piece.


If you want to look chic, we recommend wearing Bermuda shorts with eye-catching buttons and pairing them with heeled sandals. This will make you feel fresh and look very feminine.


For the office: If you're looking for something beautiful to wear to the office, try pairing them with loafers and a blazer (it can be a matching one). Remember, your hair is also an accessory, so keep your hair super clean. This way, you'll look as professional as a boss.


For your free time: Wear shorts made of fabrics like linen. This will keep you super comfortable, not tight, and you'll still look good.


Tip: Beautiful, remember that neutral colors make it much easier to combine them with the pieces we have in our closet, however, it is always good to add touches of color to our lives, that is why we also recommend them in butter yellow or baby pink.


Spring at your foot

The best lesson Carrie Bradshaw thought us, it's that a look isn't complete without a good pair of shoes, and as spring is getting closer, we're sharing the must-haves you should wear on your feet.


Mocha Color



Obviously, the color of the year will be everywhere, and the advantage is that it's a color that goes with almost everything. You'll see it in different versions, but especially in sandals.



Clog Sandals



We've said it since the beginning of the year, boho is everywhere, and not just for the French brand Chloé; brands like Hermes, Miu Miu, and Zimmermann are giving this shoe a bohemian touch.


Ankle ties



This type of shoe always comes out just in time for this season and this year is no exception, so all shoes that are tied at the heel will be IN this spring.

Flip flop



Okay, baby, run and get your pedicure done because with these shoes, it's necessary, and although we're not sure if this was previously considered appropriate outside the beach, the reality is that it is. In these hot times, they help us a lot to stay cooler.


Peep toe sandals



Just like the one mentioned above, this shoe forces you to have your pedi at 100%. This type of shoe began to become fashionable last year, but without a doubt this 2025 will be a hit during the spring-summer season.



Which one would you use first? Remember, you can find them all at Hermosaz.com

La primavera está a tus pies

Si algo aprendimos de Carrie Bradshaw en Hermosaz es que un look no está completo sin un buen par de zapatos y como cada vez está más cerca la primavera, nosotros te compartimos los must que debes llevar en tus pies. 


Color Mocha



Obviamente el color del año estará en todos lados, además la ventaja es que es un color que combina con casi todo. Lo verás en diferentes presentaciones, pero mucho más en sandalias.



Clog Sandals



Lo hemos dicho desde que empezó el año, el boho está en todos lados y no solo para la marca francesa Chloé, marcas como Hermes, Miu Miu y Zimmermann le dan un toque a este zapato con toques bohemios.



Ankle ties



Este tipo de zapato siempre sale justo para esta temporada y esta año no es la excepción, así que si todos los zapatos que sean atados al talon estarán IN esta primavera.

Flip flop



Ok bebé corre a hacer el pedicure porque con este zapato es necesario y aunque no estamos seguras si antes esto era considerado como apropiado afuera de la playa, la realidad es que si, en estos momentos de calor nos ayudan muchísimo a estar más frescas.


Peep toe sandals



Justo como el anteriormente mencionado, este zapato te obliga a tener el pedi al 100% este tipo de zapato comenzó a ponerse de moda el año pasado, pero sin duda este 2025 arrasarán durante la primavera verano.



¿Cuál sería el primero que usarías? Recuerda que todas las puedes encontrar en Hermosaz.com

¡Bye bye! 4 trends that are out of style this spring

Bye bye! 4 Trends that are out this spring



Along with flowers, new trends are blooming this new season, and since we don't want you to be out of fashion, we're giving you the pieces that you should already keep. Remember, don't throw them away! Fashion is cyclical, so you can keep them for when they come back or you can donate them.

Bye bye Brat



Last year there was no place that didn't play Charlie xcx's Brat album and although we love all that green aesthetic, the truth is that it wasn't very easy to combine, so even though we fell in love with it a year ago we are very happy to say bye bye!

Now the most neutral and earthy tones will be used, it's not for nothing that Pantone declared Mocha Mousse as the color of 2025.

Bye Bye leopard prints




Yes, although the reality is that this is a basic in the wardrobe, it is time to put it away for a while, since now there is another animal in the spotlight. The cow print and the deer print (yes, baby, the Bambi print) will be top this season, obviously for the cooler days with rain because otherwise you will roast.



Parachute Pants -




Goodbye! You don't know how happy I am to see this trend go away, since for people with wide hips, they don't look good at all. In 2025, while they are losing popularity, sweatpants are becoming the favorite of all the It girls.

Bye sandals




Beautiful, we are sure that you, like us, were one of those who were obsessed with the Alaia mesh sandals, wow, such beautiful shoes. Well, this spring it doesn't matter if you didn't get a pedicure because baby, closed Mary Jane style shoes, loafers will be on top

Tell us on IG, which one would you add?

Blue Navy is the new black!

In 2025, we will see a new neutral take over street style: navy blue. This color refers to elegance, confidence and power, which is why we believe it is ideal for us.
Probably, if you have a good eye, you have noticed that this shade was proposed by Chanel, Givenchy and other French fashion houses.

The truth is that this shade is very noble and easy to use, being a color considered neutral it looks good in all combinations, but if you want to make it a little more trendy, combine it with metallics and stronger colors like burgundy.

Corp-Core: Even if you work from home

Corp-Core:Even at Home Office


The moment to take your blazers and ties out of your closet is now!  Even if you work from home.
We saw that trend last year, however this 2025 will be more popular than before. We are sure you have seen it on Prada, Miu Miu and Bottega Veneta runways.
The trend consists as the name itself mentions in creating a styling making references to office look, of course with a modern twist and oversized silhouettes.
 Key Items: Blazers, ties, vests, pencil skirt, pleated pants. When it comes to shoes, we'll see Oxford, Mary Janes and loafers are the best fit.

Do not wear all the items together, choose one of them and create your outfit around it. In case you aren't sure about the colors, play it safe! combine black, baby blue, gray and white
hermosaz x italist


Mocha Mousse Fever

Mocha Color

Mocha Mousse Fever

2025 is filled with brown colors. Like every year, Pantone Color Institute shares with us an annual color that encompasses the vibe and mood of that year. This 2025, the selected color is Mocha Mousse (17-1230). It is a warm brown, which according to color psychology takes us back to the comfort and softness of nature.

As seen on

This color has been seen on the runways of renowned designers such as Ralph Lauren, Balmain, Chloe, Hermes, Max Mara, Versace and many more.
color 2025
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Combine it with

This shade is very combinable, if you are a little more daring you can use a vibrant orange or blue, on the other hand if you want to keep the same vibe you can combine an olive green tone.
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Beauty and Accessories

If you don't really want to wear it on your clothes, don't worry! There are different ways to adapt this color, for example, lipsticks in brown tones are a must. Since 2024, we have seen that this trend has taken over our beauty routine.

Another idea to incorporate it is on your nails, we have seen that they look beautiful and that they also give a touch of sophistication.
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