María Fernanda León


What do you like about being a Latina?

I love our charisma, the 'tumbao' and my curves that make me stand out.

What does fashion mean to you and how would you define your style?

Fashion is the style and the complement that is based on our unique taste. My style would be classic; black and white colors, from time to time I like to wear modern outfits.

Who is your fashion icon?

A fashion reference would be the former Miss Universe Olivia Culpo, I love her style and her entire wardrobe.

How does your culture influence your personal style?

The only way my culture would influence my style is the appreciation that I have every time they see me and I can be a reference for other girls.

If your life was a movie, what should the title be?

You only live once.

What actresses or models do you think have the best style?

Sofía Carson, Sheldry Sáez, Elizabeth Taylor and Bella Hadid.

Shop by category



Dare Santos


What do you like about being Latina?

I love our charisma and authenticity, and especially our culture and the way we share it to everyone around us.

What does fashion mean to you and how would you define your style?

Fashion is a tool to feel good about ourselves, which allows us to highlight our beauty and lift our spirits and attitude. My style is classy and minimalist.

Who is your fashion icon?

I currently admire Camila Coelho.

How does your culture influence your personal style?

In all aspects, from the colors I like to wear, prints, accessories, fashion allows me to express who I am and where I come from.

If your life was a movie, what should be the title?

Follow me, you're going to have fun.

What actresses or models do you think have the best style?

I love the style of, Izabel Goulart, Hailey Bieber, Eiza González.

Shop by category



Caro del Rio


What do you like about being Latina?

Our culture is joyful, courageous, and full of love.

What does fashion mean to you and how would you define your style?

Fashion is being ourselves. Based on our outfits and personalities, fashion becomes a trend. Fashion is to capture in your clothes the way you think and feel.

Who is your fashion icon?

Carolina Herrera.

How does your culture influence your personal style?

Latinas are brave even in their fashion sense.

If your life was a movie, what should be the title?

Sensitive, intelligent, intuitive.

What actresses or models do you think have the best style?

JLO, Karol G and the Kardashians.

Shop by category



Top 10 mexican fashion brands

Top 10 Mexican Fashion Brands 

At Hermosaz, we are proud of the successes of our fellow Mexicans, and we love to see them on international runways, and in highly respected fashion magazines. Such is the case of these 10 Mexican brands that are everywhere and represent the best of Mexican fashion.

Audette 


Audette offers contemporary, creative and high-quality creations. All their leather goods are created by Aude and Charles. All the pieces are handmade in the best workshop in Mexico City specialized in the manufacture of high-end leather.

Benito Santos


Originally from Tepehuaje de Morelos Jalisco, Benito Santos debuted in 2008 as a fashion designer. In these 12 years of career Benito Santos has participated in the most important fashion shows such as New York Fashion Week, Los Angeles Fashion Week and Vancouver Fashion Week.

Alma de Sal


Mexico inspires; That is why it is the perfect place to create. Alma de Sal was born from this light.The brand's aesthetics transmit its richness through the materials, textures, waves and asymmetrical cuts of its designs. Alma de Sal captures the balance of life; it is elegant but relaxed; fashionable but timeless.

Eilean Brand


Eilean Brand is a sustainable fashion brand founded in 2012 and became 100% sustainable and organic in 2016. Its mission is to encourage its consumers to adopt a conscious way of buying, researching and knowing the origin of their products; as well as its impact on the environment.

Nabyl Zarina


Nabyl Zarina is a Mexican-American designer who created the brand under her name and has been recognized for winning DiseñandoMx32. Her garments are inspired by femininity, subtlety, elegance and the rich Mexican culture and its history.

Gregorio Cayetano 


Gregorio Cayetano reinterprets sensuality in each collection, endowing it with modernity and power through the use of innovative clothing techniques and high-quality materials in structured silhouettes, with the distinctive dominance of volume and color.

Macaria Teller


Macaria Taller is a shoe brand inspired by today's women, founded in 2016 in Mexico City. It was created from the need to give women shoes of the best quality, with design and the possibility of customization without ever losing the basic element, “comfort.”

Alersundi


Alersundi, by designer Alejandra Lersundi, represents Mexican creativity and designs. Their designs are feminine, elegant and specially designed for women who always want to be one step ahead.

Yakampot 


Yakampot clothing line by Francisco Cancino, is feminine and elegant, and has been widely accepted by celebrities and fashion magazines. Yakampot clothing is handcrafted by artisans across the country.

H. by Hector De La Peña


The brand of the Mexican designer Hector De La Peña is characterized by its oversized, geometric and unisex garments. His garments are inspired by stories, his family and experiences, without a doubt his collections are a representation of himself.

5 Reasons why Latinas should try Korean skincare products

Korean Products

5 reasons why Latinas should try Korean skincare products 

by Maria Lopez

Korean Products

Growing up as a latina woman, I struggled with stress acne especially in high school. During my senior year, I found an interest in Korean Culture and found one common trait with (in) everything I watched. They had perfectly clear skin! So, I started to research what products they used for myself.


To my surprise, my stress acne was gone! It’s been almost six years since I switched to using Korean skincare. Their products gave me a flawless look without using makeup and boosted my confidence in life. 


You may ask yourself why people are jumping onto this trend. More importantly, why should you? Here are the 5 reasons I think you should.

1. All about healthy skin

Hydrating, nourishing and repairing your skin with enhanced skin features, and giving you a youthful-looking glow are just some of the effects you can get from Korean skincare.


The Korean skincare industry is dedicated to giving women and men a nourished skin look as well as effortlessly perfect look at all times with or without makeup. They believe that skincare comes first and makeup comes second.


Through my skincare journey, I found it's about dedication and time investment. People in South Korea use three or even more types of moisturizers and cleansers a day to achieve their healthy skin. This may seem a bit exaggerated for those unfamiliar with extensive skin care routines, but one thing for sure is that it always gives you the results you want.

Corsx One Step Moisture Up Pad


 

 Cosrx One Step Moisture Up Pad maximizes hydration that lasts all day, replenishes skin's naturally healthy look by removing dead skin cells. 

SHOP

2. All Natural Ingredients

After months of researching various ingredients used in both Korean and non-Korean skincare products, only the Korean ones actually use what they claim to be. Here are two examples of many. 

Korean skincare product
SHOP
Korean skincare
SHOP

3. All About Prevention 

The philosophy of Korea skincare products  also focus on prevention rather than just treatment. They believe that getting to the root of the skin's problems leads to longer-lasting results. For instance, before you get pimples, you should use formulas that prevent pimples; before getting wrinkles, use products, such as face masks and moisturizers that help revitalize the skin.

Korean skincare
SHOP

4. Technology and Innovation 

The skincare industry in South Korea knows that both the local and global markets not only have soaring demands for high-quality products, but also have increasing knowledge about the products and their effectiveness as well as international competitors.

In order to keep their customers, they can only continue to increase their standards for product quality to achieve the best skincare results with innovative technology . Thanks to South Korea, we can now enjoy skin capsules, sheet masks, pimple patches, and eye masks globally.

Korean skincare
SHOP

5. Value for your money 

As compared to other skincare products out there in the market, Korean skincare is one that values results for every penny spent. You'll be impressed by how inexpensive Korean products are while giving you long lasting results. 

Korean skincare
SHOP

Check out the video for more details!

Holiday Dresses

Vestidos de Fiesta

Los mejores diseños de vestidos para tus fiestas especiales en un solo sitio. Encuentra vestidos de mas de 200 marcas. Gracias por invitarnos a ser parte de tu fecha especial.

Vestidos Mini

vestidos de Cocktail

Vestidos de Noche

vestidos de novia

vestidos de girl boss

vestidos de fiesta

Encuentra el vestido perfecto

Desde vestidos cortos para disfrutar de una noche de chicas hasta encontrar el look de jefa perfecto. Siéntete hermosa por dentro y por fuera.

Ámar Pacheco

What do you like about being Latina?

I love being Latina, I love how authentic we are, our sense of humor and our strength... We are not easy to beat!

What do you like about being Latina?

I love being Latina, I love how authentic we are, our sense of humor and our strength... We are not easy to beat!

Who is your fashion icon?

Krizia the Italian designer because she risked everything to live for her true passion that was fashion and created a great legacy. My name was inspired by her; I also love Carolina Herrera, a Venezuelan who makes me proud with her good taste and creativity...

How does your culture influence your personal style?

Due to the political situation and everything that unfolds as a consequence, Venezuelans have had to emigrate; therefore enriching ourselves from the cultures of other countries... My Latin culture represents me in my femininity, however, having seen several countries and various realities, my vision is now broader, like my taste...

If your life were a movie, what should the title be?

It would take the title of the film that Julia Roberts starred in: Eat, Pray, Love ... because I think I'm still on that important journey of self-discovery.

What actresses or models do you think have the best style?

I love the style of Elsa Hosk, one of Victoria’s Secret models, it is one of my favorite styles. Kendall Jenner also seems super top! 

Hermosaz recommendations

Justeen Cruz Lara

What do you like about being Latina?

What I like about being Latina is the culture, it is a feeling of love and passion for our culture and traditions!

We are very diverse, Latin America is very large, and we have many values that enrich us.

What does fashion mean to you and how would you define your style?

Fashion is a way of expressing myself, of showing who I am, and what my feelings are. I don't have a specific style, I really like to wear accessories, big earrings! But when it comes to dressing I love to wear elegant but daring outfits at the same time! One day I can have a minimalist look and the next day I can wear something super fancy.

Who is your fashion icon?

My fashion icon is Audrey Hepburn, I absolutely love her, her style, her biography, her makeup and hairstyles fascinate me! She was always distinguished.

How does your culture influence your personal style?

As a Latina, I feel identified every time I dress because I feel like a strong woman, with that spark that we have in nature, also because I am Ecuadorian, my culture identifies me a lot, we have always been elegant and empowered women.

If your life were a movie, what should the title be?

Path to success! I think it fits very well in my present and future!

What actresses or models do you think have the best style?

Well I have many actresses and models that I love their styles, but the ones that I think have the best style are Blake Lively, Olivia Culpo, Jlo, Chiara Ferragni, and Kourtney Kardashian.

Hermosaz recommendations

Insert Testimonial
Insert Styled Box

Emilia Vásquez


What do you like about being Latina?

Knowing that I carry from my roots that essence that flows through my veins. The love for the tropical music that makes my heart beat fast and moves my whole body! The food full of taste and history, the abundance of colors, armories and identities. I like that authentic style that defines us as Latins. 

What does fashion mean to you and how would you define your style?

Fashion for me is a way to communicate myself. It is more than trends. It’s learning how to dress my body aligned to my values and with what I want to show: a secure and empowered woman. My style has two ways: in the morning it’s totally sport because I go to the gym, and by the afternoon it’s really formal and business look! But always glam and chic!

Who is your fashion icon?

I have two! Audrey Hepburn and Carolina Herrera! Because of the elegance prevailing simplicity.

How does your culture influence your personal style?

Now that I’m a miss that represents her country, a lot! I love to highlight garments that show the folklore of my country with my outfits. 

If your life were a movie, what should the title be?

“The moon phases...” because I have always admired this big astronomical body! I love to compare my life in an analogy of each moon’s phase, especially in the growing phases until arriving at a full moon, big, brilliant and powerful in that dark sky always being an object of admiration.

What actresses or models do you think have the best style?

I love Blake Lively and her versatility since Gossip Girl; Victoria Beckham, Rosie Huntington-Whiteley. Their styles reflect elegance, versatility, and an empowered woman owning their clothes and highlighting from normality with grace.

Hermosaz recommendations