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Rising Up and Breaking Barriers: Latina Bosses

​Rising Up and Breaking Barriers: Latina Bosses
Latinaexplorer
​Ivangellys Gonzalez is the creative mind behind Latina Explorer. Raised in Orlando, the Puerto Rican beauty created a platform intended to empower her followers to take risks, set goals and enjoy the journey of life. She lives and breaths the millennial demographic experience and embraces emerging global cultures in her travels. She navigates life with the point of view that the world knows no boundaries or language barriers when common interests are shared. She is a truly innovative mind and thrives off of the creative process. She was nominated in 2018 by Orlando Weekly for best local Instagram and has a website launching soon!
Yilena Hernadez
Yilena Hernández was born in Holguín, Cuba. Since she was a child she showed a lot of talent in the art of acting; However, at the age of 15 after winning a Beauty contest, she would start her career as a model, in 2009 she packed her suitcases full of dreams and decided to go after them moving to the United States. Her beginnings in a foreign country were a challenge to make her way in the world of fashion but this did not stop her, so she participated in several Beauty contests in which she was Miss international Bikini and because of the resemblance to the doll Barbie began to be recognized for "The Cuban Barbie." Yilena Hernández has been invited as an influencer in catwalks by haute couture designers such as: Tom Ford, Balmain and Roberto Cavalli. This Cuban model has made its way into the world of fashion in an impressive way, being the face of the well-known designer of stars Willfredo Gerardo.
 Yilena has worked as an international model throughout Europe and the United States walking the most important catwalks of the fashion world, such as Paris fashion week, New York fashion week, Milan fashion week, Los Angeles fashion week, and many more. It has been the cover in several prestigious magazines such as Playboy, fhm, maxim, Ellements, latina, Vogue, Elle, cosmopolitan, men's health, life style, jmg. The Cuban Barbie has been invited and working on several television programs, some of which are "Sabado Gigante," "Latin Angels," "Hoy." She recently launched her line of lashes "Yilena Luxury Lashes." As of today, she is working with Willfredo Gerardo  on the creation of a line of bikinis that will be exhibited in the Miami swim week and will create a special line of couture clothing.
Gilda Garza
Gilda Garza is a Mexican artist born in Sinaloa, Mexico. She started to paint as young as she can remember, a generational talent passed down to her from her grandmother. Living in one of the most dangerous places in Mexico, Sinaloa, she was surrounded by war and kidnappings in her family. Her paintings show all of the raw emotions from these impactful events in her life. She believes the best works of art happen when pain and suffering turn into inspiration and creativity.

In a recent interview for Hermosaz, Gilda said, "My secret to break barriers and take my art to another level is to do things from the heart! What I do is my true passion and I do it with all my love, from when I start painting there is no work that does not have a part of my life in it, even when I'm at an event of mine I want those who accompany me to spend it well and make a whole experience, for me it is an honor to accompany me and travel from all over the world to see my works. When I paint, it is a part of me that needs to express itself. My secret is to do everything with the heart."

Miryam Rochin
Miryam Rochin is a Mexican-American digital influencer. She works as a teacher while attending university. Besides dancing, one of her passions is traveling, she has visited over 15 countries. While traveling, she also finds a way to help local communities. In a recent interview, Miryam said, "travel causes you to change your perspective on society and its different cultures." Miryam also holds the title of Miss Grand Arizona 2019, in which her duty as queen is to promote the message of NONVIOLENCE around the state. In August, she will travel to Chicago to Nationals, representing Arizona.

"Persistence and determination is the key to being able to achieve everything you want. I would like to continue learning, traveling and continue to make a change in my community." - Miryam Rochin

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Hermosaz most wanted: JUNE

Hermosaz most wanted: JUNE
what shoppers are buying this month
By Yazmin Magana 
SUMMER is here and our Hermosaz are getting ready to enjoy their summer vacations around the globe. This month’s most wanted are what we identify as essentials to make your vacations Instagram-memorable. First, we discovered that sunglasses are one of the preferred keywords! We assume that is because we have the most affordable and stylish designs! Next on the list are swimsuits, of course you need a couple of our styles if you are planning your summer vacations! Lastly, shoppers are crazy about hair accessories​ including hats and hairpins. We got you! Check out the latest trends and shop your favorites.

Sunglasses
We understand that the best selfies include a pair of shades, so here are the most-wanted designs this month!

Ray-Ban
$203
 WANT
Prada
$119
WANT
Forever21
$12
WANT
COACH
$49
WANT
Moschino
$89
WANT
Coach
$49
WANT
Ray-Ban
$168
WANT
Quay Australia 
$55
WANT
Swimsuits
Beautiful and affordable! How cute are these styles??
The Bikini Lab
$22
WANT
Calvin Klein
$78
WANT
Lauren Ralph Lauren
$84
WANT
Michael Kors
$54
WANT
The Bikini Lab
$22
WANT
Forever21
$6
WANT
The Bikini Lab
$14
WANT
Nike
See Price in Cart
WANT
Hair Accessories
​Our stylish shoppers are crazy about these unique styles
Melrose and Market
$24
WANT
Nike
$8
WANT
Forever21
$5
WANT
Forever21
$4
WANT
Deepa
$8
WANT
14th & Union
$19
WANT
David & Young
$24
WANT
Forever21 
$5
WANT

Show me more styles!

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The Golden GlobesIt's official! awards season has begun. On January 6, the 82nd Golden Globes 2025 gala, also known as[...]
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MelisaEngstfeld TV Host and Model Residency: ArgentinaNationality: Argentinian and Spanish Instagram: @meliengstfeld What do you like about being Latina?Being a[...]
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​5 Latin Entrepreneurs That Will Inspire You

​5 Latin Entrepreneurs That Will Inspire You
By Yazmin Magana 
At hermosaz we understand the sacrifice and courage that is required to carry out a new project. That is why we are always happy to promote Latino entrepreneurs and give them a space to share their dreams and reach more hearts. Enjoy this list of 5 Latin entrepreneurs that will inspire you to start your project! 
1. GYV
The inspiration for GYV came to me on one sunny afternoon while I was enjoying a Raspado de Mango, a sweet, tangy treat of shaved ice with mango, lime, and a hint of chile. At that moment, I reflected on how the flavors and fragrances that are so prevalent in my life have become global trends, disconnected from the people and land that first cultivated them in Mesoamerica. Ingredients like vanilla, maìz, and calabaza are sold in products across the globe but are only known as vanilla, corn, and pumpkin, with little or no mention of their origin. Here at GYV, we are in the business of positive change. Our mission is to touch the hearts of as many people as possible, and we want you to be part of our efforts to make a difference.
- Horacio Portillo, Founder
Dalia Hand Cream
$24
WANT
Vainilla Candle
$35
WANT
TRAVEL TIN SET
$40
WANT
Jamaica Candle
$35
WANT
2. CrystalDust
CrystalDust is s a brand of accessories created by Esmeralda C, a young Venezuelan who decides to capture her creative potential and her desire to transmit to current girls her way of seeing feminine garments, offering an accessible, modern and very fashionable alternative. It has a full range of tendrils, rings, necklaces and bracelets.
Gold Letter Necklace
$29
WANT
Goddess Ear Piece
$48
WANT
Lemon Earrings
$68
WANT
Black Eye Earrings
$48
WANT
3. Xipi-teca
Xipi~teca celebrates the magic in all women of color and all body types by personalizing everything they make. Invoking the spirit of femininity, amor y cultura. The sisters who began the company were raised watching their mother hustle to care for their family. Adriana, the creator, always thought of herself as an artist. Through her freelance work as a photographer, she discovered her love for fashion. Even through her shy nature, her voice rings powerful through the items she creates. Gaby, the organizer and hustler half of the company, she keeps to the consciousness entrepreneurship of the company. Her dedication and passion for equality helps Xipi~teca move adelante in conscious entrepreneurship. Just like the sisters, Xipi~teca embraces all bodies and is made custom for a personal and positive experience.
The Birth of Cosmo Love Earrings
$20
WANT
Flor Mini Arracadas
$20
WANT
Corazón Dangle Earrings
$13
WANT
Disco Hoops 
$20
WANT
4. Vanessa Dembo 
View this post on Instagram

Spring !! “April showers bring May flowers 🌸 “ not sure if that is 💯 true. It’s been raining a lot in Minnesota and it is almost mid May.. 😩. How is your spring so far ? . . Swipe 📸 for a closer look of the new spring accessories. 10% off with your first purchase + free shipping. . . —————————- 🇻🇪 Primavera !! "Las lluvias de Abril traen las flores de Mayo", no estoy segura si eso es 💯 cierto. Ha estado lloviendo mucho en Minnesota y estamos casi a mediados de Mayo .... ¿Cómo está el clima en esta primavera para ustedes? . . Desliza 📸 para ver más de cerca los nuevos accesorios de primavera. 10% de descuento con tu primera compra + envío gratis. . .

A post shared by V A N E S S A D E M B O (@vanessaslife.style) on

Welcome to Vanessa Style Shop, where you can find unique handmade accessories from South America for people who want a pop of color or statement pieces for their outfits.  Being Venezuelan and living for the past 10 years in Minnesota, it has been difficult for Vanessa to find the accessories that are unique and especially touched by the hands and style of someone from South and/or Latin America. She decided to fill the void that exists on the internet and locally in this part of the United States by bringing her Venezuelan culture and style closer to the US by showcasing amazing brands and handmade pieces on her shop. 
Boho Woven Fan Black
$25
WANT
Gold Plated-Nikel Ring
$45
WANT
Gold Plated-Nikel Ring
$45
WANT
Hand Painted Evil Eye 
$189
WANT
5. Brown Badass Bonita
Kim Guerra is an artist, writer, and entrepreneur. She is the creator of Brown Badass Bonita, a brand and movement she considers a revolutionary act of self love and love for our Latinx community. She wants people to wear her shirts as a statement and shield. She wants people to feel like a walking and living revolution when they wear a Brown Badass Bonita tee. She creates apparel that celebrates our culture and empowers mujeres. She also writes pieces and creates art that celebrate and explore the complexities of being a Latinx, mujer, PoC, survivor, and guerrera. She considers her art and work to be responsibility to her community of Latinx and mujeres.
Educated Brown Badass Bonita
$24
WANT
MIS REGLAS tee
$25
WANT
Berrinchuda pero bien Chula tee
$25
WANT
NO TE DEJES tote 
$25
WANT
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Sunglasses for every budget: Starting at $5

sunglasses
Sunglasses for every budget: Starting at $5
By Yazmin Magana 
That season of the year where we can wear our best pairs of sunglasses in all our selfies is officially here! If you are like most of our hermosaz, we know that you love having a good collection of different styles for every occasion. Our fashionistas have created a list of the best selling sunglasses of the season, with prices starting from $ 5. Can you believe it?

Square sunglasses from $5
Forever21
$12
 WANT
Marc Jacobs
$49
WANT
Forever21
$7
WANT
COACH
$49
WANT
Forever21
$28
WANT
Forever21
$5
WANT
Forever21
$9
WANT
Quay Australia 
$55
WANT
Round sunglasses from $5
Forever21
$5
WANT
Ray-Ban
$173
WANT
Jimmy Choo
$99
WANT
Forever21
$7
WANT
SHEIN
$4
WANT
​SHEIN
$6
WANT
​SHEIN
$7
WANT
Dolce & Gabbana
$89
WANT
Cat-Eye Sunglasses From $5
Forever21
$9
WANT
SHEIN
$4
WANT
Quay Australia
$24
WANT
Forever21
$7
WANT
Forever21
$9
WANT
Le Specs
$47
WANT
Forever21
$9
WANT
GUESS 
$24
WANT

See more sunglasses...

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Posted on

Springs Trending Must Have Head Pieces

Springs Trending Must Have Head Pieces

This spring we are seeing tons of neons and 90s back into the fashion game therefore we have affordable choices that are so trendy this new season.

Nine West
Packable Framer Hat

Orig: $38.00 Sale:$22.80

See It

INC International Concepts
I.N.C. Cotton Bucket Hat

Orig: $28.50 Sale:$17.10

See It

INC International Concepts
I.N.C. Reversible Bucket Hat

Orig: $28.50 Sale:$17.10

See It

Totes
Printed Bucket Rain Hat

​Sale:$22.00

See It

Scala
Big-Brim Hat

 Sale:$48.00

See It

Betsey Johnson
Tropical Hibiscus Floppy Hat

Orig: $48.00 Sale:$28.80

See It

Betsey Johnson
Floral Bliss Floppy Hat

Orig: $48.00 Sale:$28.80

See It

​14th & Union
Open Weave Fedora Hat

​Sale:$15.97

See It

Nordstrom Rack
Solid Visor

​Sale:$15.97

See It

Nordstrom Rack
Roll-Up Straw Visor

​ Sale:$15.97

See It

Free Press
Floral Print Bucket Hat

​ Sale:$16.97

See It

adidas
Saturday Plus Cap

Orig: $22.00  Sale:$14.97

See It

adidas
Superlite Visor

Orig: $18.00  Sale:$12.97

See It

Do Everything in Love
Open Weave Straw Hat

​ Sale:$22.97

See It
Bucket Hats

Denim Bucket Hat

​  Sale:$12.90

See It

ANIMAL PRINT RAIN HAT

Sale:$25.90

See It
Visors

Semi-Transparent Visor Hat

​  Sale:$9.90

See It

Multicolor Striped Tinted Visor

Sale:$12.90

See It
Cabby Hats

Rope-Trim Cabby Hat

​  Sale:$14.90

See It

Brixton
Ashland Corduroy Newsboy Hat

Sale:$47.00

See It
Straw Hats


Fringe-Trim Panama Straw Hat

​  Sale:$17.90

See It

Brixton Bondi Visor

Sale:$38.00

See It
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The Golden GlobesIt's official! awards season has begun. On January 6, the 82nd Golden Globes 2025 gala, also known as[...]
Melina Engstfeld
MelisaEngstfeld TV Host and Model Residency: ArgentinaNationality: Argentinian and Spanish Instagram: @meliengstfeld What do you like about being Latina?Being a[...]
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Spring / Summer Colors and How to Combine Them

Spring / Summer Colors and How to Combine Them

The time we have been expecting is finally here: Spring / Summer season where we can wear vibrant colors and exquisite designs. With this new season, come new colors, that you have to add to your closet ASAP! Luckily, these colors are full of light and make our skin shine, this was observed at all major fashion shows from NYC to Paris. Here we present the colors of the moment and how to combine them. Enjoy every piece and add your favorite designs to your shopping list!

Orange

MICHAEL MICHAEL KORS Belted cady trench coat

 Sale: $275

See It

EYWASOULS MALIBU Inka off-the-shoulder floral

​Sale: $380

See It

Socialite
Paperbag Trousers

 Sale: $31.97

See It

TOPSHOP
Drawstring Stripe Shirtdress

 Orig: $75.00 Sale: $36.97

See It

MELLODAY
Button Detail Woven Half Sleeve Dress

 Sale: $29.97

See It

Steve Madden
Women's Tide Flat Sandals

 Orig: $69.00 Sale: $49.99

See It

Long Earrings

 Sale: $12.99

See It

Straw Bag

 Orig: $54.99 Sale: $26.99

See It
Nude

NEEDLE & THREAD

Dreamers embroidered tulle mini dress

 Sale: $268.78

See It

NEEDLE & THREAD

Cinderella tiered embellished tulle and lace gown

 Sale: $470

See It

14th & Union
Justine Ankle Strap Sandal

 Sale: $39.97

See It

Stella McCartney
51mm Chain Browline Sunglasses

 Orig: $385.00 Sale: $99.97

See It

Calf-length Dress

 Orig: $69.99 Sale: $34.99

See It

Satin Camisole Top

 Sale: $24.99

See It
Yellow

FAITHFULL THE BRAND 

Vanelli tie-detailed polka-dot crepe mini dress

 Sale: $150

See It

DIANE VON FURSTENBERG

Kelly ruffled floral-print crepe wrap dress

 Sale: $250

See It

Abound
Wide Leg Knit Pants

 Sale: $26.97

See It

The Fifth Label
Fiesta Long Sleeve Crop Top

 Sale: $29.97

See It

Franco Sarto
Velma Platform Sandals

 Sale: $89.00

See It

Bib Overall Dress

 Orig: $34.99 Sale: $16.99

See It
Blue

NICOLE MILLER NY COLLECTION
Side Striped Wide Leg Pants

 Orig: $108.00 Sale: $49.97

See It

Chelsea28
Ruched Velvet Dress

 Orig: $139.00 Sale: $54.97

See It

INC International Concepts
I.N.C. Kivah Two-Piece Sandals

 Orig: $89.50 Sale: $62.65

See It

Crêped Satin Dress

 Sale: $59.99

See It

MICHAEL MICHAEL KORS

Denim mini dress

 Sale: $155

See It

VERONICA BEARD

Rowe gathered floral-print silk crepe de chine mini dress

 Sale: $495

See It
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The Golden GlobesIt's official! awards season has begun. On January 6, the 82nd Golden Globes 2025 gala, also known as[...]
Melina Engstfeld
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Posted on

Coachella Necessities

Coachella Necessities

By: Ivonne Morales
IG: @latinachictravels

When getting ready to head to the desert for a full long day of music and showcasing your festival look. We know you need to be on trend but yet have the least possible things to carry other than your phone, camera, and lipgloss. Here you will find our best must-have for your festive weekend.

A game-changing palette that reinvents nude with revolutionary textures and colors.

See It

Have that Insta light you need and charge your phone at the same time.


LUMEE DUO METALLIC MARBLE

sale: $69.95

See It

Be fashion and carry all your things.

Transparent Fanny Pack

sale: $17.90

See It

Floral Print Backpack

sale: $24.90

See It

Faux Leather Chain-Accent Crossbody

sale: $19.90

See It

Cute cellphone case that can be wrapped around you.

Faux Leather Phone Case & Strap for iPhone 6/7/8

sale: $12.90

See It

Water bottles, make sure you are eco-friendly too! 

See It
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Golden Globes
The Golden GlobesIt's official! awards season has begun. On January 6, the 82nd Golden Globes 2025 gala, also known as[...]
Melina Engstfeld
MelisaEngstfeld TV Host and Model Residency: ArgentinaNationality: Argentinian and Spanish Instagram: @meliengstfeld What do you like about being Latina?Being a[...]
Fátima Gutiérrez Aguirre
Fátima Gutiérrez AguirreModelResidence: Cd. Victoria Tamaulipas Nationality: Mexican - American Instagram: @Fatimagtzag What do you like about being Latina?The warmth[...]

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Valentines Sweater
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Don't miss out on the latest in fashion, beauty, shopping and deals.

Posted on

COACHELLA VIBES

COACHELLA VIBES

By: Ivonne Morales
IG: @latinachictravels

With Coachella right around the corner these two upcoming weekends, we want to make sure you are ready for both -so we are going to give you 4 types of looks that are trendy and budget-friendly. From Forever 21.

Look 1

Cheetah Print Biker Shorts

sale: $12.90

See It

Slub Knit Tee

sale: $7.90

See It
Look 2

New Kids On The Block Graphic Tee

sale: $17.90

See It

Release-Buckle Mini Skirt

sale: $17.90

See It
Look 3

Gradient Fishnet Cami Dress

sale: $32.00

See It

The Boho Girl

Look 1

Floral Embroidered Peasant Mini Dress

sale: $45.00

See It
Look 2

Sheer Mesh Halter Jumpsuit

sale: $28.00

See It
Look 3

Belted Geo Print Pants

sale: $19.90

See It

Crochet Crop Top

sale: $17.90

See It

The Sexy Girl

Look 1

Handkerchief Chainmail Rhinestone Halter Top

sale: $35.00

See It

Distressed Cutout Jeans

sale: $29.90

See It
Look 2

Holographic Biker Short

sale: $19.90

See It
Look 3

Paneled Denim Skirt

sale: $28.00

See It

The Femme Girl

Look 1

Ruched Crop Top

sale: $25.00

See It

Distressed Shark-Bite Denim Shorts

sale: $25.00

See It
Look 2


Sheer Faux Pearl-Embellished Bodysuit

sale: $35.00

See It

Distressed Ankle Jeans

sale: $32.00

See It
Look 3

Floral Print Midi Skirt

sale: $14.90

See It

Off-the-Shoulder Crop Top

sale: $25.00

See It
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Golden Globes
The Golden GlobesIt's official! awards season has begun. On January 6, the 82nd Golden Globes 2025 gala, also known as[...]
Melina Engstfeld
MelisaEngstfeld TV Host and Model Residency: ArgentinaNationality: Argentinian and Spanish Instagram: @meliengstfeld What do you like about being Latina?Being a[...]
Fátima Gutiérrez Aguirre
Fátima Gutiérrez AguirreModelResidence: Cd. Victoria Tamaulipas Nationality: Mexican - American Instagram: @Fatimagtzag What do you like about being Latina?The warmth[...]

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Valentines Sweater
View 
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View 
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Don't miss out on the latest in fashion, beauty, shopping and deals.

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Latina Icon: J.Lo’s Most Perfect Fashion Moments

Latina Icon: J.Lo’s Most Perfect Fashion Moments

By: ​Yazmin Magana

Jennifer Lopez has been a big fan of neon since we can remember! Alexander Tamargo - via Getty Images

Jennifer Lopez has made plenty of bold fashion statements during her career, and we are sure she will continue to inspire us forever! Today we bring to you the best neon outfits ever worn by our favorite Latina icon. Enjoy the list and shop your favorites! 

Yellow

Tessa Jumpsuit
MAJORELLE

  Sale: $218

See It

Tessa Jumpsuit
MAJORELLE

   Sale: $460

See It

JUMP
Open Back Halter 

  Sale: $69.97

See It

Button-Front Knee-Length Dress

   Sale: $24.90

See It

Vince Camuto
Strapless Jacquard Gown

  Sale: $228

See It

Tahari
Sleeveless Crepe Fit & Flare Dress

   Sale: $59.97

See It
Green

Melissa Jumpsuit
Tularosa

  Sale: $228

See It

Elke ruched polka-dot chiffon maxi dress

   Sale: $420

See It

Orna Patterned Wrap Dress

  Sale: $39.97

See It

Lauren Ralph Lauren
Buckled Jersey Dress

   Sale: $145.00

See It

RSVP by BB Dakota An Entrance Dress

  Sale: $98

See It

Princess Bride Gown
NBD

   Sale: $228

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Pink

​MICHAEL MICHAEL KORS

Ruffled piqué dress

  Sale: $225

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​APIECE APART

Eloise hammered silk-satin camisole

   Sale: $295

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x Naven Marissa  
NBD

  Sale: $178

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​Toryanne Gown
NBD

   Sale: $268

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​B Collection by Bobeau
Addie Wrap Dress

  Sale: $32.97

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​Parker
Solid Tie Front Peplum Tank Top

   Sale: $89.97

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