María Fernanda León


What do you like about being a Latina?

I love our charisma, the 'tumbao' and my curves that make me stand out.

What does fashion mean to you and how would you define your style?

Fashion is the style and the complement that is based on our unique taste. My style would be classic; black and white colors, from time to time I like to wear modern outfits.

Who is your fashion icon?

A fashion reference would be the former Miss Universe Olivia Culpo, I love her style and her entire wardrobe.

How does your culture influence your personal style?

The only way my culture would influence my style is the appreciation that I have every time they see me and I can be a reference for other girls.

If your life was a movie, what should the title be?

You only live once.

What actresses or models do you think have the best style?

Sofía Carson, Sheldry Sáez, Elizabeth Taylor and Bella Hadid.

Shop by category



Dare Santos


What do you like about being Latina?

I love our charisma and authenticity, and especially our culture and the way we share it to everyone around us.

What does fashion mean to you and how would you define your style?

Fashion is a tool to feel good about ourselves, which allows us to highlight our beauty and lift our spirits and attitude. My style is classy and minimalist.

Who is your fashion icon?

I currently admire Camila Coelho.

How does your culture influence your personal style?

In all aspects, from the colors I like to wear, prints, accessories, fashion allows me to express who I am and where I come from.

If your life was a movie, what should be the title?

Follow me, you're going to have fun.

What actresses or models do you think have the best style?

I love the style of, Izabel Goulart, Hailey Bieber, Eiza González.

Shop by category



Caro del Rio


What do you like about being Latina?

Our culture is joyful, courageous, and full of love.

What does fashion mean to you and how would you define your style?

Fashion is being ourselves. Based on our outfits and personalities, fashion becomes a trend. Fashion is to capture in your clothes the way you think and feel.

Who is your fashion icon?

Carolina Herrera.

How does your culture influence your personal style?

Latinas are brave even in their fashion sense.

If your life was a movie, what should be the title?

Sensitive, intelligent, intuitive.

What actresses or models do you think have the best style?

JLO, Karol G and the Kardashians.

Shop by category



Ámar Pacheco

What do you like about being Latina?

I love being Latina, I love how authentic we are, our sense of humor and our strength... We are not easy to beat!

What do you like about being Latina?

I love being Latina, I love how authentic we are, our sense of humor and our strength... We are not easy to beat!

Who is your fashion icon?

Krizia the Italian designer because she risked everything to live for her true passion that was fashion and created a great legacy. My name was inspired by her; I also love Carolina Herrera, a Venezuelan who makes me proud with her good taste and creativity...

How does your culture influence your personal style?

Due to the political situation and everything that unfolds as a consequence, Venezuelans have had to emigrate; therefore enriching ourselves from the cultures of other countries... My Latin culture represents me in my femininity, however, having seen several countries and various realities, my vision is now broader, like my taste...

If your life were a movie, what should the title be?

It would take the title of the film that Julia Roberts starred in: Eat, Pray, Love ... because I think I'm still on that important journey of self-discovery.

What actresses or models do you think have the best style?

I love the style of Elsa Hosk, one of Victoria’s Secret models, it is one of my favorite styles. Kendall Jenner also seems super top! 

Hermosaz recommendations

Justeen Cruz Lara

What do you like about being Latina?

What I like about being Latina is the culture, it is a feeling of love and passion for our culture and traditions!

We are very diverse, Latin America is very large, and we have many values that enrich us.

What does fashion mean to you and how would you define your style?

Fashion is a way of expressing myself, of showing who I am, and what my feelings are. I don't have a specific style, I really like to wear accessories, big earrings! But when it comes to dressing I love to wear elegant but daring outfits at the same time! One day I can have a minimalist look and the next day I can wear something super fancy.

Who is your fashion icon?

My fashion icon is Audrey Hepburn, I absolutely love her, her style, her biography, her makeup and hairstyles fascinate me! She was always distinguished.

How does your culture influence your personal style?

As a Latina, I feel identified every time I dress because I feel like a strong woman, with that spark that we have in nature, also because I am Ecuadorian, my culture identifies me a lot, we have always been elegant and empowered women.

If your life were a movie, what should the title be?

Path to success! I think it fits very well in my present and future!

What actresses or models do you think have the best style?

Well I have many actresses and models that I love their styles, but the ones that I think have the best style are Blake Lively, Olivia Culpo, Jlo, Chiara Ferragni, and Kourtney Kardashian.

Hermosaz recommendations

Insert Testimonial
Insert Styled Box

Emilia Vásquez


What do you like about being Latina?

Knowing that I carry from my roots that essence that flows through my veins. The love for the tropical music that makes my heart beat fast and moves my whole body! The food full of taste and history, the abundance of colors, armories and identities. I like that authentic style that defines us as Latins. 

What does fashion mean to you and how would you define your style?

Fashion for me is a way to communicate myself. It is more than trends. It’s learning how to dress my body aligned to my values and with what I want to show: a secure and empowered woman. My style has two ways: in the morning it’s totally sport because I go to the gym, and by the afternoon it’s really formal and business look! But always glam and chic!

Who is your fashion icon?

I have two! Audrey Hepburn and Carolina Herrera! Because of the elegance prevailing simplicity.

How does your culture influence your personal style?

Now that I’m a miss that represents her country, a lot! I love to highlight garments that show the folklore of my country with my outfits. 

If your life were a movie, what should the title be?

“The moon phases...” because I have always admired this big astronomical body! I love to compare my life in an analogy of each moon’s phase, especially in the growing phases until arriving at a full moon, big, brilliant and powerful in that dark sky always being an object of admiration.

What actresses or models do you think have the best style?

I love Blake Lively and her versatility since Gossip Girl; Victoria Beckham, Rosie Huntington-Whiteley. Their styles reflect elegance, versatility, and an empowered woman owning their clothes and highlighting from normality with grace.

Hermosaz recommendations

Marjorie Vivas Medranda

​Marjorie Vivas Medranda

​Model and Beauty Queen


Residence: ​​​​​​Manabí - Ecuador

Nationality: Ecuadorian

Instagram: @marjorievivas

What do you like about being Latina?

I like many things but I love the spontaneity and creativity that we Latin Americans have.

What does fashion mean to you and how would you define your style?

I think fashion expresses everyone's personality and I certainly love wearing glamorous outfits.

Who is your fashion icon?

I love the style of the supermodel Gisele Bündchen.

How does your culture influence your personal style?

Warm weather and intense sun influence my daily outfits, I prefer to wear fresh clothes like short dresses, shorts, and skirts.

If your life were a movie, what should the title be?

“Metamorphosis”

What actresses or models do you think have the best style?

I like the styles of Paulina Vega, Kate Middleton, Gigi Hadid and Cara Delevingne.

Marjorie's Closet


PRETTYLITTLETHING
Blue Bodysuit
$48
ETTIKA
Flower Drop Earrings
$14
GIVENCHY BEAUTY
Neutral Le Rouge Lipstick
$36
CHANTECAILLE
Cheek Gelée
$44
PRETTYLITTLETHING
Pink Lace Bodysuit
$38
TOO FACED
Frosted Fruits Highlighter
$12

Shop by Category


Get Inspired By Influential Latinas And Shop Their Styles!

María Fernanda León
María Fernanda Leon es Miss Teen Panamá Mundial 2020
Dare Santos
Miss Supranational Panamá ‘20
Caro del Rio
Colombian Influencer

Trending...

Sofia Guzman

​Sofia Guzman 

Model and Makeup Artist


Residence: ​​​​​​​​​​​​​​​Argentina

Nationality: Argentinian

Instagram: @sofgzm

What do you like about being Latina?

I love being Latina ! Latinas carry something very special in their blood. We do not go unnoticed, we are very impressive! Our strength is admirable, and we are very sexy!

What does fashion mean to you and how would you define your style?

I think the word fashion describes itself, fashion is what we wear according to seasons or events, and because we identify ourselves with those garments. I do follow fashion, but not always, I know what I like and what goes with my figure and style. I consider my style classic but I also like to play with some looks.

​Who is your fashion icon?

Emily Ratajkowski y Hailey Baldwin.

​How does your culture influence your personal style?

My culture is very free, so I identify myself in a possitive way, I always chose what I like and it makes me feel comfortable. 

If your life were a movie, what should the title be?

“Things happen for a reason” or “life is constant learning”

What actresses or models do you think have the best style?

Romina Gaetani, she is a great Argentine actress.

Sofia's Closet


MISSGUIDED
Black Bodysuit
$34
PRETTYLITTLETHING
Snake Over the Knee Boots
$82
MISSGUIDED
Black Ultimate Jacket
$51
MISSGUIDED
High Waisted Jeans
$47
PRETTYLITTLETHING
White Oversized Blazer
$38
MISSGUIDED
Nude Bodysuit
$23

Shop by Category


Get Inspired By Influential Latinas And Shop Their Styles!

María Fernanda León
María Fernanda Leon es Miss Teen Panamá Mundial 2020
Dare Santos
Miss Supranational Panamá ‘20
Caro del Rio
Colombian Influencer

Trending...

Nancy Torres





yellow one piece bikini
Yellow One piece photo
What do you like about being Latina?

I love the warmth that my people have taught me to have. Because no matter what happens, we will always be for each other.

What does fashion mean to you and how would you define your style?

Fashion is an art that allows you to express your emotions and thoughts every time you choose your outfit. Fashion is a way of expression!

Who is your fashion icon?

Meghan Markle, is the living representation of fashion and elegance.

How does your culture influence your personal style?

As in the rest of the world, Mexico has always imposed its taste in international fashion. 

Dark green eye makeup
Topless photo with pink pants
Black two piece bikini photo
If your life was a movie, what should be the title?

"Ella" (referring to the song 'she' by Elvis Costello).

What actresses or models do you think have the best style?

Karlie Klos, I love her natural style and that is what makes her stand out.

Nancy in Black hat
Nancy surrounded by Red Flowers

Shop by category