Featured Artist: Gilda Garza

Gilda wearing pink longsleeve


Gilda wearing Dior
Gilda lingerie outfit
What do you like about being Latina?

I love everything, our culture, the way we love .. being Latina is my superpower.

What’s something about you that people would be surprised to know?

I’m a sleepwalker.

What are your favorite colors and outfits that make up most of your closet?

Blue is my favorite color, my jeans with paint all over are my favorites !!!

What trends are big in your city?

My city is so hot and humid that everyone wears shorts and little dresses.

Gilda wearing pink longsleeve
Gilda long red dress
Gilda crystal lace dress
What is your favorite brand/designer? What do you like about that brand?

Roberto Cavalli, it's like my art, elegant and sexy.

Which actresses or models do you believe have the best style?

Audrey Hepburn for having been always classy.

Where do you see yourself in 5 years and what are your goals?

I don’t know where I'm gonna be, but I’m sure I’ll be painting.

Gilda black channel dress
Gilda with her painting

Shop by category



Featured Fashionista: Laura Nunez




















Laura Nunez
Laura Nunez
What do you like about being Latina?

I love everything about being Latina, the culture, the food, the music and the amazing people. Being a Latina makes me feel proud and strong because we are raised to appreciate everything we have, and to work hard for what we want. But most of all to never give up and to always have in our mind que si se puede!

What’s something about you that people would be surprised to know?
That I'm a redhead! I was born with red hair and have freckles. People used to call me tomato head and tortilla chip in school so i dyed my hair and now I'm letting it grow red again. I love it, I have learned to love my gifts 
What are your favorite colors and outfits that make up most of your closet?

I would say black and red, I just think they are such sexy colors and you can rock them in many ways. I think you can never go wrong with black outfits, you can rock black in any style it doesn't matter how or what you wear it with and of course some red lipstick to complete the look!

What trends are big in your city?

What's in right now is Vogue, Gucci and anything that you see in the Kardashians, I'm actually not into all that .

What is your favorite brand/designer? What do you like about that brand?

I love Chanel!! From their fragrance to their makeup and bags, everything its super sexy and beautiful that you can never go wrong with the brand. And of course Fashion Nova! I love everything about the clothing, it's so comfortable, affordable and sexy!

Laura Nunez
Laura Nunez
Laura Nunez
Which actresses or models do you believe have the best style?

Eiza Gonzalez! She is beautiful and has an amazing taste in fashion. She can rock anything, she's classy, sexy and she represents us Latina woman!!

Where do you see yourself in 5 years and what are your goals?

My goal is to be a better person everyday! I see myself starting my career as an RN and having a job that I love, helping people around me, having a better place for my family and having a little business. Another goal of mine is helping families in need and homeless kids! I want to get people together and organize a fundraiser to help families that need a home and kids who have never had a toy and I know god will help me achieve my goals by giving me patience, strength, and guiding me towards the right direction.

Laura Nunez
Laura Nunez

Shop by category



Featured Fashionista: Valentina Pita



















Valentina Pita
Valentina Pita
What do you like about being Latina?

Being a Latina undoubtedly has a lot of positive aspects, but what I love the most is our peculiar way of seeing life. Latinas are characterized as strong positive women and leaders, with a great attitude to face adversity, which without a doubt, is the most iconic characteristic of us.

What’s something about you that people would be surprised to know?
I am a person who loves changes. I love trying different things, going to new places, living new experiences and being in constant evolution. Many people believe that I am X type of woman and could not get out of those parameters, on the contrary, I think I am an adaptive woman, I do not settle for little and I am always looking for more.
What are your favorite colors and outfits that make up most of your closet?

My favorite color for fashion is black (To mix and match haha). But for my skin color, I love using nudes, gold, oranges, red ... sober colors and earth tones, as these highlight my color even more. My style varies between casual-sexy and casual-elegant. It is a perfect mix of both, so I love wearing leggings and/or dress pants, as well as boots with medium and clear heels and a wide variety of jackets and bags in my closet.

What trends are big in your city?

I currently live in Mexico City and one of the most used seasonal trends are the off-shoulders and the slip-on pants.

What is your favorite brand/designer? What do you like about that brand?

My favorite designer is Carolina Herrera. Firstly because she is Venezuelan talent. Secondly, her designs reflect a high level of glamour and elegance with which I identify myself; at the same time, she uses sexy and striking colors, which makes her designs "sexy and elegant pieces". That's me, girl!

Valentina Pita
Valentina Pita
Valentina Pita
Which actresses or models do you believe have the best style?

The Hadid sisters are my inspiration. I love that "carefree" but sexy style without needing to fall into the vulgar.

Where do you see yourself in 5 years and what are your goals?

In 5 years I am graduated in psychology, being a professional, developing in the area of fashion marketing. Studying a master's degree in Neuromarketing and living in Europe. It's my dream!

Valentina Pita
Valentina Pita

Shop by category



Featured Fashionista: Betsie Islas


















Betsie Islas
What do you like about being Latina?

I love the culture, the traditions, the food and of course the warmth of the Latin people.

What’s something about you that people would be surprised to know?
That I don't like hot drinks even if they're cold.
What are your favorite colors and outfits that make up most of your closet?

I love comfortable sets, with basic clothes in gray, black and white.

What trends are big in your city?

Some designers are incorporating different designs, weaving and embroidery typical of indigenous regions of Mexico and it is undoubtedly becoming one of my favorite tendencies.

What is your favorite brand/designer? What do you like about that brand?

It's difficult to choose a single designer, but without a doubt one of my favorites is Donatella Versace, I love her elegant but at the same time daring fashion.

Betsie Islas
Betsie Islas
Betsie Islas
Which actresses or models do you believe have the best style?

Selena Gómez, Gigi Hadid and Chiara Ferragni.

Where do you see yourself in 5 years and what are your goals?

I visualize myself with a brand of clothes and accessories.

Betsie Islas
Betsie Islas

Shop by category



Featured Makeup Artist: Jessica Omid

















Jessica Omid
Jessica Omid
What do you like about being Latina?

I love the culture that is embedded in our blood. Being raised by hard working parents that teach you strong work ethics and of course having that Latin spice.

What’s something about you that people would be surprised to know?
I’m a hypochondriac. I’m very OCD, and I carry hand sanitizer everywhere I go
What are your favorite colors and outfits that make up most of your closet?

Of course black is a staple color in my closet, but I have a ton of whites, pink, sequins and print. So pretty much everything you can think of.

What trends are big in your city?

I feel trends are now on a national level thanks to social media, but in Irvine you will see a ton of active wear (which I live for) or summer dresses, sandals and beach waves. #effortless

What is your favorite brand/designer? What do you like about that brand?

It depends; I have a huge collection of shoes from designers such as Guiseppe Zanotti to Christian Louboutin. Bags, where do I begin, Chanel (clear obsession), YSL (love), Bvlgari (to die for) , Louis Vuitton (classic), Dior (style) and Fendi (fun) ….. so designers bags have a clear space in my heart and closet. For clothing on the other hand, I love brands like Zara, online shopping stores like Revolve, Missguided and Forever 21 because they offer trendy yet affordable fashion. 

Jessica Omid
Jessica Omid
Jessica Omid
Which actresses or models do you believe have the best style?

Kim Kardashian of course, she is a trendsetter, Bella Hadid because she is edgy and high fashion, and bloggers like Desi Perkins, Negin Mirsalehi, and Janice Joostma because they bless us with their feeds.

Where do you see yourself in 5 years and what are your goals?

Definitely with three kids or more, with my own brand, and doing what ever makes me happy.

Jessica Omid
Jessica Omid

Shop by category



Featured Fashionista: Lenny Izquierdo
















Lenny Izquierdo
Lenny Izquierdo
What do you like about being Latina?

What I love more about being Latina is my culture. I love how hard working my people are. Despite any obstacles they might face, especially living in this country with no papers, they don’t give up. They’ll stand on a corner and sell flowers or fruit for 12 hours straight to make sure their family is taken care for.

What’s something about you that people would be surprised to know?
Something about me that people would be surprised to know is that I had a pretty hard upbringing. I was raised in the Foster Care system which was not easy at all. I dealt with homelessness, not knowing where I was going to live while finishing my senior year of high school could have easily stopped me from pursuing a better future for myself. But my drive to be someone in life and to be a role model for young girls going through similar situations was stronger than any problems I was facing at the moment. And looking back at it now, it was all worth it. Even if I only inspire 1 person with my story, I know that she or he will have a chance at a better future.
What are your favorite colors and outfits that make up most of your closet?

My favorite colors and outfits that make up most of my closet would have to be white, blue and black. I love styling amazing chic pieces from brands, as you can see all over my Instagram, but most of the time you will always find me wearing my favorite PAIGE blue or black jeans with a white tee from VINCE or RAG & BONE. Oh and you can’t forget a good pair of booties and a good denim or leather jacket. That is my go to look when I am rushing out the door.

What trends are big in your city?

Trends that are big in my city are probably distressed black jeans with a cute tee and the black GUCCI slides. And now that its starting to get hot, I would say a good pair of 501 LEVIS short shorts with a cute tank and some cute sandals. I am a very simple girl, I love wearing things that look effortlessly put together to be honest.

What is your favorite brand/designer? What do you like about that brand?

I love so many brands & designers. Especially up and coming brands. But If I had to choose I would say my favorite brand is PAIGE, I love what the brand represents. How inclusive they are for every type of body, and of course the designer herself, PAIGE is the most amazing and inspiring person. She was one of the first female denim designers in the industry back in 2004. She opened doors for a lot of women in the denim industry.

Lenny Izquierdo
Lenny Izquierdo
Lenny Izquierdo
Which actresses or models do you believe have the best style?

The actress I believe has the best style would have to be Selena Gomez. I love how chic and stylish she is, but also keeps it very simple. She can definitely style everything and anything and still make it look amazing. She is one my fashion icons.

Where do you see yourself in 5 years and what are your goals?

This is a question that I ask myself every morning during my “me time”. I am very big on making goals and having them in front of you at all times so you know what you are fighting for everyday. In 5 years, I see myself owning and designing my own clothing brand. I actually have already started, it should be launching in the fall. It's a huge project I’ve been working on for almost a year and I could not be more excited. I also see myself having a non profit organization or charity that helps foster youths in the Los Angeles area by providing them with clothes and everyday necessities. Something that I went through when I first entered the system and many kids still go through everyday is not having clothes or a bag to put your belongings. They give you a black trash bag to put all your belongings and that’s what you take with you from home to home. The transition can be traumatic for a kid or teenager so if I can offer them a little help, why not. I have so many more goals such as buying my first home and traveling a lot but I think the two I mentioned before are the ones that mean the most to me and are the ones that push me everyday to get up and keep going. Hope these answers are good!

Lenny Izquierdo
Lenny Izquierdo

Shop by category



Brianda Carrasco



Brianda sitting in white dress
brianda en crystales
What do you like about being Latina?
I have always felt defined by my drive and determination in life. That’s who I am and that’s what I am most proud of. I wouldn’t say an ethnicity defines that in a person, I think that comes through your personal experiences and how you choose to react to them. However, I do believe that my upbringing (being raised by a Latina, single mother) has been the root of all of my accomplishments and I am thankful for the morals and values that she has instilled in me.
What’s something about you that people would be surprised to know?
I am an adrenaline junkie and I love to travel. I have been skydiving in Portugal, bungee jumping and free falling in Dallas, sky jumping in Vegas, hand gliding in Brazil, amongst a few other things. I love the rush and that's also probably why I love competing and being on stage.
What is your favorite outfit in your closet?

I have never been a girly girl, in fact I grew up with boy cousins so I’m more of a tomboy turned beauty queen. I love dressing up in dresses and heels but I always feel the most comfortable when I’m wearing workout clothes. I'll have to say my joggers are my favorite.

Who is your role model and why?

I don't have a specific role model since we are all humans and no one is perfect. I believe that sometimes looking up to someone puts limitations on your own capabilities. Instead, I believe in being motivated by others to become the best version of yourself. For me that's a variety of athletes, celebrities and people in my personal life. For example, someone who I do have a lot of respect for is Tim Tebow.He stays true to his faith and does so much in his community for kids with special needs, which is also my platform.

brianda con corona
brianda en rojo
brianda en negro
Where do you see yourself in 5 years and what are your goals?

One of my goals is to leave a legacy behind. There are many things I want to accomplish throughout my lifetime but if I fast forward 5 years from now I hope to be a successful, fulfilled and happy person who is still involved in her community, working towards her goals and inspiring others to do the same.

brianda en bikini
brianda con diamantes

Hermosaz recommends

Shop by category

See More


Featured Fashionista: Daniella Cuesta

Daniella mint long sleeve

Daniella in white top and pants
Daniella in blue long dress
What do you like about being Latina?

I love my culture, my food, my family values! I love when people ask me where I’m from, and I’m proud to say my country. We are happy people and we put the best energy to everything! More power to Latinos!

What’s something about you that people would be surprised to know?

I hate flying! But I love traveling to new places so I just deal with it.

What are your favorite colors and outfits that make up most of your closet?

My favorite colors are not in my closet!  I love purple and pink. Don’t have many of these colors in my closet since for some reason I’m not a fan of them on clothes. Most of my closet is composed of white and black.

What trends are big in your city?

Denim and wide legged pants. With crop tops!

Daniella mint long sleeve
Daniella with sunglasses
Daniella in beige top
What is your favorite brand/designer? What do you like about that brand?

I love Alexis. They inspire elegance and a classy style with a pinch of sexy. Their clothing fits perfectly and the quality is amazing!

Which actresses or models do you believe have the best style?

I admire Camila Coelho and Negin Mirsalehi, their style reflects mine completely! I want all of their closet. Beyonce’s style is also amazing!

Where do you see yourself in 5 years and what are your goals?

5 years from now I see myself owning my own fashion oriented business and being more active on Instagram and hopefully inspiring others. It might sound cliche but my goal in life is to simply be happy doing what I am doing.

Daniella feminine look
Daniella colorful knot top

Shop by category




Featured Fashionista: Stefy Vence





















Stefy Vence
Stefy Vence
What do you like about being Latina?

We are exotic women, with a particular and mysterious beauty that makes us unique in the world for many reasons:

  • We are an inexhaustible source of joy and hope.

  • Women entrepreneurs and workers with a high sense of responsibility and passion.

  • Our miscegenation makes us unrepeatable, that’s why we carry beauty in our blood.

  • And finally because we definitely represent independence and we are invincible ...

What’s something about you that people would be surprised to know?
I am a real woman, multifaceted in every sense, that’s why I want to be a reflection and example that it is possible to perform as a mother, wife and, executive at the same time; without leaving aside our passions, mine of course is fashion, beauty and trends; without any of the roles being more exclusive than the other one and always maintaining the balance!
What are your favorite colors and outfits that make up most of your closet?

I love black: it looks elegant and glamorous.

What trends are big in your city?

Bogota is a city where women are always at the forefront, so the trends that are followed are those that street style worldwide impose. The capital is ideal to wear fashion from the rest of the planet with any kind of items such as leather jackets, trench coats, boots, coats and hats.

What is your favorite brand/designer? What do you like about that brand?

One of my favorite brands at the moment is the Italian brand Gucci, which is one of the most luxurious currently. They are pieces that seduce and known for their sophistication and elegance. Despite having been created in 1921 it has not lost its validity!!

Stefy Vence
Stefy Vence
Stefy Vence
Which actresses or models do you believe have the best style?

I love the style of Blake Lively, Cate Blanchett, Victoria Beckham, Gigi Hadid and Natalia Vodiánova among others; They are characterized by three words: glamour, style and perfection.

Where do you see yourself in 5 years and what are your goals?

Living in Miami because my family loves that city and growing in each role that I have. Also being a super ambassador of Colombia in the US, I would like to set up a boutique of the crafts that characterize each region of my country.

Stefy Vence
Stefy Vence

Shop by category