Julieth Rodríguez





Julieth standing w/ red gown
Julieth in green gown
What do you like about being Latina?

I like the versatility we can have and show in our daily life. As we work, we dedicate time to our ventures, we take care of our pets and we are aware of household chores, at the same time we can meet social events and look beautiful and elegant.

We fight against everything that comes our way, we maintain our good energy and our whole life has a kind of special spice, that Latin spice.

What is something about you that people would be surprised to know?

I have to do a thousand things daily, from very early I have to meet various tasks and sometimes I end up running from one place to another. Being organized is fundamental, I can not have a messy apartment, when I have to get ready, I try many outfits until I get the perfect one, but at the same time I clean everything up.

I am one of those persons who has a little box for everything, all my shoes are organized in boxes, my makeup is very organized as well, I have all my night makeup in one place, as well as my clothes, I order my clothes by color. Many people are surprised at how organized I am.

What is your favorite brand / designer?
Gucci is one of my favorite brands. I like to wear it because its pieces have a lot of black and gold, colors that I love to use.
In addition to being a brand that always has different or particular garments to call it in some way, they allow me to look different, it’s not easy to find another girl wearing the same clothes.
What do you like about that brand?
Shoes and accessories, I am not as classy or simple when choosing my outfits. I love sparkles and outstanding pieces to complement my look. Gucci always has shoes and accessories that you have to look at, completely different and elegant, as well as super trendy! I love that.
What are your favorite colors and sets that make up most of your closet?

When dressing, black is essential in my closet. Because I can combine them with any trending color, I can play a lot with my makeup and the best thing is that black garments are versatile to wear at any time of the day.


I have many black skirts, palazos, pants, blouses and a lot of underwear of this color. Because I really like it.


And if we talk about bright colors, I think that one of the ones I love to wear the most, because it also highlights my skin a lot, is the color red. Jeans with a red blouse and nude heels are the perfect outfit for my day to day.

What trends are great in your city?

I am currently living in Mexico City and I think it is very common to see women wear metallic colors, glitters and sequins, both in footwear, clothing and accessories.

During the day and night, you will always see women in bright clothes, regardless of the time or place. So I think it's a trend that a lot of women use in this city.

Julieth side pose with red dress
Dia de los muertos style
Golden dress
What actresses or models do you think have the best style?

Two references come to mind: The first is a model of my beautiful Colombian country and is called Ariadna Gutierrez, her style is sophisticated, very clean, and like me, she wears many striking garments when it comes to dressing.

And the second one is Camila Coelho, a Brazilian Fashion Blogger who in recent years has inspired me by the way she mixes her clothes, the arrangement of hair and makeup. I love all her outfits and I confess that sometimes I try to imitate her looks and her hair because she dares to look different. 

Where do you see yourself in 5 years and what are your goals?

I am a woman who loves challenges and for the next few years, if it is in God’s plan, I hope to have my clothing line ready in the market, I want to open several stores in different cities of the country, which allow women to have a place where they can put together different styles for any occasion.

That they feel beautiful, empowered and with people around them who can help them feel comfortable, beautiful and with advice in all aspects. Not only with his clothes.

This along with developing my career as an actress. I was recently part of a series representing a very nice character and I hope that new doors will open from this experience.

Golden color long dress
Julieth golden dress photo looking down

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Paulina Vargas




Black swimsuit one piece
Green swimsuit photo
What do you like about being Latina?

For me, it means combinations and coincidences in time and space, of the known and the unknown.
I define my style as strong, while maintaining it sweet and comfortable.

What does fashion mean to you and how would you define your style?

Fashion is being ourselves. Based on our outfits and personalities, fashion becomes a trend. Fashion is to capture in your clothes the way you think and feel.

Who is your fashion icon?

One of them is Audrey Hepburn.

How does your culture influence your personal style?

It does not influence at all, I dress in many styles,  only 1 week a year we dress in a regional flamenco dress and go to the Seville Fair. I love it!

Paulina sunset photo
Paulina snow photo
Paulina black outfit side pose
If your life was a movie, what should be the title?

Feel.

What actresses or models do you think have the best style?

Isabel Goulart, Angelina Jolie and Victoria Beckham. 

Paulina wearing leather jacket
Paulina wears Floral Dress

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Diana Nicole Valdivieso




white t shirt and black blazer
casual workout outfit
What do you like about being Latina?

 Being Latina is like living a party 24/7! Latinos transmit joy, flavor, charisma and authenticity. We are well recognized anywhere in the world. Whether for our delicious cuisine, multiculturalism or positivism.

What does fashion mean to you and how would you define your style?

Fashion is the art of expressing how you feel or your identity through different textures, cuts, styles, prints and more. I would define my style as, ‘Artsy’ because it depends on how I feel or on what I want to transmit that day, that the design or creation of the blouse, hat, jacket or any accessory that I carry with me will vary. Each artistic style you use will be different, since everyone has their own idea of "art." That is what makes my style so unconventional.

Who is your fashion icon?

I like Tyra, because she is authentic. Therefore, her authenticity, makes me, my own fashion icon.

How does your culture influence your personal style?

My culture influences my personal style because I feel proud of the land which I come from, therefore I like to wear on several occasions garments or accessories of the city in which I live as straw hats, tagua accessories or creations from any corner of my country.

Black v line top
White shoulder top
Diana eyes closed photo
If your life was a movie, what should be the title?

 Chameleon.

What actresses or models do you think have the best style?

 Tyra banks.

black long dress
Blue dress

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Katerina Nika




Katerina white and blue dress
Katerina wearing colorful dress
What do you like about being Latina?

I love Mexico. I also like Colombia!
I like people, nature, food, everything.

Who is your fashion icon?

Elsa Hosk.

How would you define your style?

Forever classic.

Katerina wearing red eyeshadow
Floral long dress
Olive color dress
If your life was a movie, what should be the title?

There isn't a movie like that yet. My life is like a movie.

What does fashion mean to you and how would you define your style?

Fashion constantly changes, but the style remains. I like classic and feminine pieces of good quality.

Wedding dress photo
Katerina wearing grey outfit

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Litza Yanez







What are your favorite fashion trends?

Well, I live in Miami, and here the nightlife is very popular, Miami’s trends are short dresses or sets, always wearing high heel shoes.

Litza Yanez white outfit
Litza Yanez yellow bikini
What’s something about you that people would be surprised to know?

That I love being at home, I love my family.

What are your favorite colors and outfits that make up most of your closet?

My favorite color is black, if you look at my closet black is what you are going to see but I also like bright colors like red.

"I love everything about being Latina, our taste is something incomparable. I like that we know how to move when dancing and we have great hearts."

Litza Yanez black and white
Litza Yanez beach
Litza Yanez umbrella
What is your favorite brand/designer? What do you like about that brand?

My favorite brand is Louis Vuitton I love their boots and wallets.

Which actresses or models do you believe have the best style?

My favorite is Kim Kardashian and JLO, everything they wear fits well, I love the style of both.

Where do you see yourself in 5 years and what are your goals?

In 5 years, I see myself living a quiet life with my children working hard to keep progressing.

Litza Yanez blue bikini
Litza Yanez black bikini

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Melany Fernandez




Melany wearing beige bat and black top
Halloween print one piece
What do you like about being Latina?

What I like about being Latina is that we have a good attitude and we are dreamers to the fullest ... we are also very cheerful and we are characterized by being sexy without a doubt and our culture makes us unique!
I like being Latina because we have a good attitude and we are always positive in any situation.

What is something about you that people would be surprised to know?

I am a super friendly and a dreamy person.

What are your favorite colors and outfits that make up most of your closet?

Black and pink.

What trends are great in your city?

Currently they are wearing pretty urban looks, tennis, short but it's because of the weather.

Melany wearing Beige top
Melany wearing beige one piece
Red swimsuit photo
 What is your favorite brand/designer? What do you like about that brand?

My favorite brand is Dior because it has a great style. My favorite designer is Donatella Versace, unique.

 What actresses or models do you think have the best style?

 I really like Gaby Espino, Venezuelan. Beautiful and simple. As a model I like Kendall Jenner, she is beautiful.

Where do you see yourself in 5 years and what are your goals?

Working on a show program at Univisión. Traveling the world and working on TV, which is what I love.

beige hat and coat with sunglasses
red leather top w/ black jeans

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Ana Lucia Tejeira




Ana pool photo
Ana swimsuit photo
What do you like about being Latina?

We are born with an innate talent for dancing, the way we speak and how kind we are to people is a notable characteristic.

What is something about you that people would be surprised to know?

I practice Martial Arts, Hapkido to be specific.

What are your favorite colors and outfits that make up most of your closet?

Different shades of pink, it is said that people who like this color are super protective and at the same time very sweet.

What trends are great in your city?

There are many trends in different aspects and they can be both negative and positive.

In the political sphere there are many demonstrations against corruption. The Government for a crisis of "Finance" cut the education budget in Panama. Education must be a priority in any country in the world is the driving force for a country to develop in the best way.

In the gastronomic field there is a boom with Japanese food, sushi is found in every block of the City.

In the field of Fashion, in October Fashion Week is celebrated in Panama and I look forward to it, changes come on the runways and I mean changes in society and I expect many surprises.

Ana wearing light purple top
Ana wearing Panama Clothing
What actresses or models do you think have the best style?

How to tell one in specific if there are so many that I admire. Here you have a list...

Margot Robbie
Nicole Kidman
Kate Middleton
Gigi Hadid

What is your favorite brand/designer? What do you like about that brand?

I am a person who loves fashion, always changing and enjoying the different trends that the world offers us! One night we are a fan of the 90s and another of the 80s!

Where do you see yourself in 5 years and what are your goals?

Right now, one of my biggest goals is to represent my country in the best possible way in the Reinado Hispanoamericano,for this I am preparing myself everyday.
One of my great goals is to learn Mandarin, it is a language so different from Spanish and it is presented as a challenge, I hope that in 5 years I can have a fluid conversation in Mandarin. Another dream is to be able to teach at the University about Interior Architecture, which is my profession and something that I am very passionate about. Finally and less important to start a family.

Ana wearing pink top
Ana wearing colorful top

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Back to School Essentials

​Back to School Essentials; Backpacks, Graphic Tees and More!

Sure it is not the favorite time of many of us, but we have to admit that our anxiety is almost always exaggerations of our mind and in the end we end up loving our new semester and meeting incredible people. Hermosaz's mission is to boost your confidence so you can present the best version of yourself. So get ready with the latest trends in backpacks, t-shirts and ​oxford shoes. Always focusing on comfort and style. Take advantage of limited time offers and update your wardrobe with the following options, chosen especially for you.

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Trendy Backpacks for the 2019 School Year

This is the only accessory worth repeating daily! So it has to be perfect for you. Find your favorite backpack style that is also useful for everything you have to take with you. You will be able to carry everything in the options we choose for you and they will also look amazing with all your outfits. It is your turn to choose your favorite style and make it shine.

Kipling

 $139

GUCCI

​​$1,450

Herschel Supply Co.

$69

Champion

 $69

Marc Jacobs

 $124

Dooney & Bourke

$328

Fossil

$238

Arizona
 $21

Graphic Tees

A graphic tee represents much more than fashion or style, it represents your personality. Including t-shirts in your back to school closet is a must! Always a good topic to start a conversation and make friends with your same attitude. Choose your favorite style and combine it with your favorite outfits. Remember that graphic tees go with absolutely everything!

NINETY PERCENT

 $70

BELLA FREUD

$127

adidas

 $18

AMBUSH®

$180

GUCCI

 $590

TOPSHOP

$40

PUMA

 $18

TOPSHOP

$35

New Shoes That Will Make You Want to Go Back to School

We have chosen the most comfortable and stylish shoes that will make you want to go to your classes and wear them! Oxford shoes are so comfortable and versatile that you can use them with almost any outfit. Enjoy this selection and choose your favorite texture and color.

Wanted

 $52

JEFFREY CAMPBELL

$112

LOUISE ET CIE

$83

TOD'S

$575

Made in Italia

$109

MIA

$39

Louise et Cie

$79

Franco Sarto

 $49


Meet More Hermosas

Lorena Ruiz
Lorena RuizModelo y Miss Teen Supranational 2023Residencia: Madrid Nacionalidad: EspañolaInstagram: @lorenaruiiz_essp ¿Qué significa la moda para ti y cómo definirías[...]
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Andrea MedinaBusinesswoman, ModelResidence: Saltillo, CoahuilaNationality: MexicanInstagram: @andreamedina_____ What do you like about being Latina?Our hips and charisma. We are always[...]
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What To Wear To A Job Interview: From Casual to Business

What To Wear To A Job Interview: From Casual to Business

Job interviews are one of those events that can fill us with emotions, including emotions and nerves. While we have learned throughout history, we must prepare and be confident in any industry and any interview. To calm the possible nerves that these events may cause, we have the perfect guide to dress in any job interview, from a casual interview to business professional. Always remember that you have to dress according to your audience, and this will also fill you with confidence to show the best version of yourself.

Casual

If you are a fan of the bohemian and the natural, if your work is related to art and culture, or if you are lucky enough to work in a startup, this is the ideal category for you. Find relaxed and fresh looks that represent you, but always look professional (at least the first few days) later you will find out how it is acceptable to dress and you can go more relaxed.

Wrap Top

Socialite

 $24

Embroidered Dress

​H&M

$54

Dress with Ruffles

H&M

$39

Split Crew Neck Blouse

Liz Claiborne

 $10

Smocked Hem Surplice Blouse

Fanco

 $34

Crêped Dress

H&M

$32

it & Flare Dress

St. John's

$19

Palazzo Pants

East 5th
 $12

Business Casual

This section is for you if you want your personality to show a little more and at the same time look very professional. These garments are brighter colors that will make you look relaxed and prepared for any obstacle. Hope you like them and fill you with security! Remember to be yourself and let your talent and experience shine.

Lightweight Blazer

14th & Union

 $29

Ruffled Faux-Wrap Dress

Jessica Howard

$46

Stripe Neck Tie Blouse

Badgley Mischka

 $67

Henrik Jacket

Lafayette 148 New York

$219

Double-breasted Jacket

H&M

 $59

Belted Ruffle-Sleeve Jumpsuit

Calvin Klein

$104

Long Jacket

H&M

 $34

Double Breasted Jacket

Robert Rodriguez

$199

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Take Monday by storm in a power suit.

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Business Formal

Sure this is the interview for the job of your dreams and you want to see yourself prepared, elegant and ready to succeed. You are in the right place. In this section, we recommend more discreet colors and more conservative designs. Without looking bored! Add the lucky accessory and you will be ready to conquer this new step in your career.

Schoolboy Blazer
J. Crew

 $79

Petite Curvy Bootcut Pants

Alfani

$37

Curvy Bootcut Pants

Alfani

$31

Dress with Metal Buckle

​H&M

 $49

Organic Cotton Denim Jacket


EILEEN FISHER

 $92

Slacks

H&M

$34

Serena Peak Ruffled Lapel Blazer

Elie Tahari

$159

Sheath Dress

Calvin Klein

 $37


Meet More Hermosas

Lorena Ruiz
Lorena RuizModelo y Miss Teen Supranational 2023Residencia: Madrid Nacionalidad: EspañolaInstagram: @lorenaruiiz_essp ¿Qué significa la moda para ti y cómo definirías[...]
Andrea Medina Moreni
Andrea MedinaBusinesswoman, ModelResidence: Saltillo, CoahuilaNationality: MexicanInstagram: @andreamedina_____ What do you like about being Latina?Our hips and charisma. We are always[...]
Ingrid Lucero 
Ingrid LuceroMiss Grand Puebla 2023Residency: MexicoNationality: MexicanInstagram:@ingrid_lucero_ What do you like about being Latina?Our personality and the authenticity that makes[...]

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